QSRs launch summer menu, contest promotions

July 6, 2010

A number of quick-service brands, including a variety of regional concepts, have launched new promotions and products for the summer. Some are leveraging…

Blogger finds cadmium in earlier McDonald's glasses

June 28, 2010

The California lawyer and blogger who originally alerted the Consumer Product Safety Commission about the levels of cadmium in McDonald's "Shrek Forever After…

Sonic rolls out bigger, better Footlong Quarter Pound Coney

June 27, 2010

Sonic is starting the celebration of National Hot Dog Month early with the introduction of its new and improved Footlong Quarter Pound Coney.

Dunkin' Donuts hires new execs in marketing, operations

June 24, 2010

Dunkin' Donuts has appointed two senior-level strategic hires to support the brand's ongoing focus on leadership marketing and operational excellence. Dan…

Rhett & Link's McDonald's T-Shirt War video a viral hit

June 24, 2010

YouTube comedy stars Rhett & Link's McDonald's commercial "T-Shirt War 2" has earned a spot on Advertising Age and Visible Measure's Viral Video Chart.

Jack in the Box, Burger King earn Effie honors

June 13, 2010

Jack in the Box received two Effie Awards at last week's 42nd Annual Effie Gala, including a gold Effie for last year's rebranding campaign centered around the…

Dunkin' Donuts enlists street artists to create Times Square billboard

June 10, 2010

Dunkin' Donuts has enlisted several renowned street artists to create a billboard in the heart of New York City's Times Square. Artists contributing to the…

TCBY kicks off rebranding, new prototype launch

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June 7, 2010

TCBY has completed the development of its new prototype, a modern store design with a self-serve model. The new design and service model is intended to propel…

GE Capital finances 21-unit Jack in the Box refranchising

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June 2, 2010

GE Capital, Franchise Finance is providing $23.5 million in financing to multi-brand franchisee MarLu, a multi-concept franchisee group and management company…

McDonald's to add Angus Snack Wrap option

June 1, 2010

McDonald's will leverage its premium Angus burger patty as a Snack Wrap option this summer, according to a Dow Jones report on Nasdaq.com.   From the story:…

Subway works to protect 'footlong' moniker

May 9, 2010

Subway's successful $5 Footlong campaign has sparked plenty of copycats, with sandwich chains and other quick-service restaurants latching onto the price…

QSRs kick off cause marketing efforts

April 26, 2010

Several quick-service brands from various segments have launched cause-marketing campaigns. Here's a roundup:   Krispy Kreme Doughnut Corp. is once again…

Social media site MyBrandz finds McDonald's fans more engaging

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April 25, 2010

New community site MyBrandz has caught plenty of consumer interest with its premise of bringing together fans to share their love of their favorite brands…

Has Burger King lost sight of its brand?

April 21, 2010

As Burger King works to turnaround the company and shore up sliding same-store sales, the company's branding strategy seems to be mimicking its barbell product…

Ronald McDonald targeted for contributing to childhood obesity

March 31, 2010

Just as lawmakers in Santa Clara County, Calif., are considering banning toys in kids' quick-serve meals, a consumer watchdog organization is calling for…

Arby's initiates turnaround plan

March 4, 2010

Roland Smith has led Wendy's to a much stronger position as the company reports its fourth quarter and year-end results for the period ended Jan. 3 since…

Dunkin' Donuts coffee again No. 1 in customer loyalty

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February 15, 2010

For the fourth straight year, Dunkin' Donuts — which is commemorating its 60th "BirthDDay" — has been recognized by the Brand Keys Customer Loyalty Engagement…

Brand importance is on the upswing, study finds

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February 8, 2010

The "Decade of the Brand" opens with 2010. That is the critical finding of the 14th annual Brand Keys Customer Loyalty Engagement Index conducted by the New…

Jack in the Box elevates new sandwiches with artisan bread

February 4, 2010

Last year, Jack in the Box used its Super Bowl advertising to kick off its rebranding campaign with an ad in which its mascot Jack was hit by a bus. This year…

Tim Hortons opens tri-branded store at Norfolk naval base

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January 20, 2010

Tim Hortons Inc. has opened its second U.S. military base location with a multi-branded restaurant at Naval Station Norfolk, the world's largest naval base…