Marketing News
White Castle slides into partnership with USA Luge
February 5, 2021
White Castle — long known as the home of the Slider — is partnering again with USA Luge through 2023, as an extension of a cross-promotional program that…
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McDonald's lights up Lunar New Year with Asian stars, red envelopes
February 3, 2021
McDonald's is going all-in for one of China's biggest annual holidays, the Lunar New Year, which begins Feb. 12 as the official start to this Year of the Ox.
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Taco Bell takes aim at competitors' celebrity 'faves' promos
February 2, 2021
Calling celebrity favorite-related promotions like those in recent months at McDonald's, "eating someone else's favorites," Taco Bell is spinning off its own…
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Dunkin' caffeinates Mondays at no charge
February 1, 2021
Dunkin' is helping its loyalty members open their eyes on the work week this month by offering free Monday medium coffees with all purchases, beginning today…
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Deadline extended for FastCasual Top 100 nominations
February 1, 2021
Fast Casual brands hoping to be considered for the 2021 Fast Casual Top 100 Movers & Shakers have a few more days to nominate themselves. Nominations are…
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Jack in the Box names marketing chief
January 29, 2021
Jack in the Box Inc. has named a veteran marketer, Ryan Ostrom, as executive vice president and CMO, effective Monday, Feb. 1, a news release said.
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SOCi intros listening tool for online conversations
January 28, 2021
SOCi Inc., a marketing platform provider, has introduced its Listening solution. With this tool, end users with multi-location businesses can discover user…
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TCBY doubles-up on National Frozen Yogurt Day
January 28, 2021
Frozen yogurt brand TCBY is offering a buy-one-get-one-free deal on National Frozen Yogurt Day this coming Feb. 6 from 2 p.m. to 6 p.m. at its stores, a news…
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White Castle packaging is 'easy to heat, fun to eat'
January 26, 2021
On the heels of what White Castle said was both a record year and decade for its retail division, the brand is putting a new face on its retail product…
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Revel Systems adds eCard Systems to integrated partner program
January 20, 2021
Revel Systems, a cloud-based point-of-sale and business management platform, has partnered with eCard Systems, a gift card, loyalty and prepaid card supplier…
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Hunt Bros' Buffalo Chicken pizza returns to c-stores
January 19, 2021
Nearly 7,800 convenience stores in 30 states are now offering Hunt Brothers Pizza's Buffalo Chicken Pizza, a news release said.
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Southern California McDonald's franchisees launch esports events
January 12, 2021
Global esports organization, Gen.G, and McDonald's Southern California franchisees are kicking off esports initiatives focused on Los Angeles, San Diego and…
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Subway, NFL veteran launch protein push, teen sports contest
January 5, 2021
NFL veteran Marshawn Lynch is working with Subway restaurants to drive home the health benefits of eating at the chain. Through an ad campaign across TV…
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Hangover Krystal LTO finds its moment
December 22, 2020
Krystal's -called Hangover Krystal sandwich is returning as an LTO at the chain on Dec. 28, according to a news release.
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Burger King LTO features 4 $1 offerings
December 21, 2020
Burger King restaurants nationwide are offering an LTO that starts Dec. 28 which will put the brand's Bacon Cheeseburger, Chicken Jr., Value fries and Value…
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White Castle tasks Richard Dreyfuss with 'Night Before Cravemas' reading
December 18, 2020
White Castle has released a spin on the "Night Before Christmas" in its digital storybook,"'Twas the Night Before Cravemas," set in a White Castle, of course…
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Lee's Sandwiches gives frontliners free coffees, croissants
December 17, 2020
California-based Lee's Sandwiches is giving frontline responders free coffee and croissants Friday through Jan. 18 at the chain's 60 locations across eight…
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McDonald's mentor program pairs rap star with rising star
December 16, 2020
McDonald's has partnered with rapper, singer and songwriter Big Sean to serve as the second mentor in its virtual content series, McDonald's Black &…
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McDonald's plays for app sales with holiday giveaway
December 11, 2020
McDonald's is making a play for app sales next week by giving customers freebies based on in-app orders. For instance, the company will give away "the favorite…
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Baskin-Robbins mines for memories by Dec 11
December 10, 2020
On Dec. 7, Canton, Massachusetts-based Baskin-Robbins pulled the cork on the brand's 75th birthday, and now it's offering its customers over the years the…
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