Taco Bell to give away tacos for World Series home run

October 22, 2006

IRVINE, Calif. — Taco Bell is giving away free tacos if St. Louis or Detroit hits a home run over left or left-center field during Game Three of the World…

Del Taco names new president

October 18, 2006

LAKE FOREST, Calif. — Del Taco announced the appointment of 27-year company veteran Shirlene Lopez to the post of president of the 41-year-old Mexican…

Cheesy Gordita Crunch returns to Taco Bell

October 15, 2006

IRVINE, Calif. — Taco Bell is brining back the Cheesy Gordita Crunch from Oct. 16 through Nov. 19.   According to a news release, the limited-time offer is…

Taco Bell operators donate 10% of day's sales to charity

September 21, 2006

SACRAMENTO, Calif. — One hundred twenty-eight Taco Bell restaurants in the Northern California region participated in a one-day fundraiser Sept. 19 to benefit…

Taco Bell names El Presidente

September 14, 2006

IRVINE, Calif. — Taco Bell has found its El Presidente, ending a national promotion that began in April.   Geoff Keenan of Bartow, Fla., is the winner of the…

Taco Bell to improve Hispanic marketing

September 6, 2006

Ad Age: Taco Bell's fast-food version of Mexican food isn't playing very well with Hispanics. The group contributed just a half-percent to the company's…

This is a test

August 9, 2006

this is a test. this is a test.   Read more

McDonald's and other quick-service brands use Internet to build customer loyalty

August 9, 2006

Louisville, Ky.  — McDonald's recently announced the winners of its "Global Casting Call." The company received 13,000 entrants to have their faces plastered…

Del Taco launches bilingual marketing to kids

July 24, 2006

AdWeek: Del Taco is embracing its Spanish speaking customers with what is likely a first among major quick-service restaurant chains: a bilingual premium in…

Yum reports modest 2Q

July 19, 2006

LOUISVILLE, Ky. — Yum! Brands reported a good second quarter for the period ended June 17, 2006.   Worldwide system same-store sales increased 2 percent.   In…

Taco Bell tops franchisee list

July 16, 2006

MINNEAPOLIS — According to the Monitor 200 rankings, released by the Restaurant Finance Monitor, Taco Bell, Burger King and Applebee's were the most popular…

El Pollo Loco hires renowned chef

July 5, 2006

IRVINE, Calif. — El Pollo Loco Inc. brought aboard 20-year culinary veteran Jonathan Rogan as the manager of culinary development. Rogan will be the first in…

Taco John's cowboy monkeys set for TV

June 22, 2006

CHEYENNE, Wyo. — Taco John's mascot Whiplash will be joined by two other cowboy monkeys in the chain's latest TV spots.   "Taco John's customers tell us…

Yum domestic comps flat for Q2

June 21, 2006

LOUISVILLE, Ky. — Yum! Brands second-quarter same-store sales at domestic stores were flat while overseas stores saw a major increase.   U.S. blended…

Taco Bell adds diamond ring to Chalupa offering

June 12, 2006

LAS VEGAS — Taco Bell is pairing its Ultimate Chalupa with a 2-carat diamond engagement ring valued at $14,000. The company is promoting the pairing as the…

Taco Bell giving away $1 million at All-Star Game

June 6, 2006

IRVINE, Calif. — Taco Bell, the official quick-service restaurant of MLB, announced it will offer one lucky fan the chance of a lifetime: to take the field on…

QSRs are not ready for self service

May 31, 2006

Chicago Tribune: Shoppers can buy gas, check in for a flight or scan their own groceries without the help of a clerk, but the self-serve kiosks…

Store size: Bigger isn't always better

In an age of colossal steaks, cavernous SUVs and four-person families nesting in 6,000 square-foot mini-mansions, some believe bigger is better. But in the day…

El Pollo Loco reports 11.4% same-store increase

May 14, 2006

IRVINE, Calif. — EPL Intermediate Inc., parent company of El Pollo Loco Inc. reported results for its quarter ended March 29, 2006.   Comparable-store sales…

El Pollo Loco files with SEC

May 8, 2006

IRVINE, Calif. — El Pollo Loco Holdings Inc. has filed a registration statement with the U.S. Securities and Exchange Commission relating to a proposed…