Snackdown: Should your brand be a 4th and 5th daypart challenger?

by Lori Walderich — CMO, Top That! Pizza

Some of us might remember how, when we were kids, we’d come home from school, drop our books and start foraging in the kitchen for Oreos and milk, Pop Tarts…

Checkers/Rally's new burger offers 3 choices of bacon

June 27, 2010

Checkers/Rally's Drive-In continues to push discounting with its latest burger special. The new Bacon Choice Champs promotion features two sandwiches for $…

Sugar's comeback slowly reaching into QSR

Retail brands are using the ingredient as a marketing ploy, but cost and other factors may be holding fast food companies back.

It’s the food, stupid

by Janet Eden-Harris — CMO & SVP Strategy, Market Force

Fast Food. Quick Serve. The very names of the industry describe the focus on speed. So we’d all be forgiven if we guessed that the most important criteria for…

Wendy's/Arby's next takeover target

June 10, 2010

Private equity firms have demonstrated a large appetite for quick-service brands, beginning with CKE Restaurants and its Carl's Jr. and Hardee's brands. And…

Wendy's/Arby's next takeover target

June 10, 2010

Private equity firms have demonstrated a large appetite for quick-service brands, beginning with CKE Restaurants and its Carl's Jr. and Hardee's brands. And…

Gold Star Chili upgrades Chilimobile

June 8, 2010

Regional chain Gold Star Chili has launched a new mobile food vending truck with an updated look and completely refurbished food preparation and serving…

Gold Star Chili upgrades Chilimobile

June 8, 2010

Regional chain Gold Star Chili has launched a new mobile food vending truck with an updated look and completely refurbished food preparation and serving…

Chick-fil-A completes Spicy Chicken rollout

June 6, 2010

Chick-fil-A officially launches its new Spicy Chicken Sandwich today, the first new sandwich to hit the brand's menu boards since its Chargrilled Chicken…

Chick-fil-A completes Spicy Chicken rollout

by

June 6, 2010

Chick-fil-A officially launches its new Spicy Chicken Sandwich today, the first new sandwich to hit the brand's menu boards since its Chargrilled Chicken…

Checkers debuts new sandwiches, will add breakfast

June 1, 2010

  Checkers/Rally's Drive-In Restaurants has introduced a new lineup of toasted-sourdough sandwiches, the Toasted Trio. The new sandwiches include: Toasted BLT…

Checkers debuts new sandwiches, will add breakfast

June 1, 2010

  Checkers/Rally's Drive-In Restaurants has introduced a new lineup of toasted-sourdough sandwiches, the Toasted Trio. The new sandwiches include: Toasted BLT…

$2 price point could be game changing, at least for Taco Bell

May 20, 2010

In less than a week, the quick-service industry has experienced two dramatic price-point shifts at both ends of the spectrum. First Taco Bell introduced the $…

$2 price point could be game changing, at least for Taco Bell

May 20, 2010

In less than a week, the quick-service industry has experienced two dramatic price-point shifts at both ends of the spectrum. First Taco Bell introduced the $…

Report: Sandwiches, burgers prove recession resilient

May 19, 2010

Sandwiches and burgers still prove to bring in revenues for both quick-service and full service restaurants. According to market research company The NPD…

Report: Sandwiches, burgers prove recession resilient

by

May 19, 2010

Sandwiches and burgers still prove to bring in revenues for both quick-service and full service restaurants. According to market research company The NPD…

Burger King Fire-Grilled Ribs push casual dining price point

May 18, 2010

While Taco Bell has created buzz with its $2 combo meals, Burger King's new Fire-Grilled Ribs is catching media and consumer attention for its higher price…

Bulking up the brand with a barbell strategy

by Lori Walderich — CMO, Top That! Pizza

McDonald's serves as a case study of best practices that brands newer to the game could learn from.

Burger King Fire-Grilled Ribs push casual dining price point

May 18, 2010

While Taco Bell has created buzz with its $2 combo meals, Burger King's new Fire-Grilled Ribs is catching media and consumer attention for its higher price…

Bulking up the brand with a barbell strategy

by Lori Walderich — CMO, Top That! Pizza

McDonald's serves as a case study of best practices that brands newer to the game could learn from.