BuzzFeed exec schools restaurateurs on mastering customer engagement
BuzzFeed publishes at least 600 pieces of content each day and learns from each of those interactions, said Jennifer Klawin, SVP, brand strategy, West Coast for BuzzFeed.
"We make small bets based on this constant feedback loop," she said during her 15-minute presentation at the annual Fast Casual Executive Summit in Dana Point, California, where she shared social media and customer engagement tips with restaurateurs.
Watch her presentation below.
For more information on improving the customer experience, visit The Interactive Customer Experience Association. Its mission is to help brands apply technology to the goal of creating transcendent customer experiences. The ICX Association is a vital hub that connects users and suppliers in collaborative forums, be they virtual or physical, to understand how seemingly unrelated technologies can be integrated to create experiences so meaningful that customers can’t imagine doing business elsewhere. (The Association's website, icxa.org, is a sister site to this one.)
Jeff Bradbury- Hughes interview with Brian Bailey- Ichor
Big data is where it's at when it comes to must-have marketing technology, said Chris Ruszkowski, VP of marketing for Quizno's.
Melissa Gallagher, Freshii VP of marketing, chats about the variety of marketing techniques that the chain uses to get stand out among its competitors.
The 2017 Fast Casual Top 100 Movers & Shakers were honored at the annual gala.
Ellen Hartman, CEO of Hartman Public Relations, taught the attendees of this year's Restaurant Franchising & Innovation Summit in Dallas about the importance of having a risk-management plan. Key steps, however, to defusing any negative event, from a food safety...
Cultivating leadership and developing oneself is key to success, according to Bobby Shaw, a veteran executive of several brands, including Chipotle and McDonald's.
Biju Thomas, founder of Biju's Little Curry Shop, discussed how he successfully partnered to open inside Whole Foods.
Restaurant executives from all over the world gathered in March at the Restaurant Franchising and Innovation Summit in Dallas to not only learn from one another about growing their businesses, but also make more than 10,000 peanut butter and jelly sandwiches.
Katie Fuhrman of MomentFeed; Kimberly Brastad of Dairy Queen; Keith Hill of I Love Bacon; Jamal Bara of Waterfall; Demetra McLain of DW's Subs and Jacquelyn Cirko of Groupon, give an inside look to their Summit experiences.
Saladworks was facing bankruptcy in 2015, when Centre Lane Partners bought it for nearly $17 million. Since then, CEO Patrick Sugrue has been working to breathe new life into the 30-year-old brand. "You have to be able to fail fast...