BuzzFeed publishes at least 600 pieces of content each day and learns from each of those interactions, said Jennifer Klawin, SVP, brand strategy, West Coast for BuzzFeed.
"We make small bets based on this constant feedback loop," she said during her 15-minute presentation at the annual Fast Casual Executive Summit in Dana Point, California, where she shared social media and customer engagement tips with restaurateurs.
Watch her presentation below.
For more information on improving the customer experience, visit The Interactive Customer Experience Association. Its mission is to help brands apply technology to the goal of creating transcendent customer experiences. The ICX Association is a vital hub that connects users and suppliers in collaborative forums, be they virtual or physical, to understand how seemingly unrelated technologies can be integrated to create experiences so meaningful that customers can’t imagine doing business elsewhere. (The Association's website, icxa.org, is a sister site to this one.)
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