Video

Taco Bell Cool Ranch Locos Tacos put fans on Times Square digital billboards

Taco Bell again selected digital signage solution provider Aerva Inc. to launch the social media and digital out-of-home campaign for this year’s new product launch of its Cool Ranch Doritos Locos Tacos. The campaign integrates digital signage and social media, allowing fans to post moderated pictures of themselves showing their expressions after enjoying the Cool Ranch Doritos-flavored tacos.

February 1, 2013