June 30, 2016 | by S.A. Whitehead

Transparency. Healthfulness. Non-GMO. Sustainability. You know the buzzwords by now. 

And apparently, Wendy's knows them well because this week it took one giant leap forward to make sure everybody in the country also knows that the chain has taken the healthfulness trend to heart by launching a multimedia video-based series called Profiles in Quality. The reality-based video takes direct aim at the concerns customers have over food safety today. That's a fact that shows up in poll after poll of the American public who clearly have food safety top of mind when it comes to eating out. 

Enter Wendy's first three-minute video profile – this one portraying one of its lettuce providers, who embodies the spirit of sustainability and quality in produce production. The story, relayed in a video called Lettuce… From Start to Fresh, takes viewers on a tour of the Wendy’s lettuce supply chain. It features the real Church brothers behind Church Brothers Farms in Salinas, Claifornia which supplies the chain with spring mix, iceberg and Romaine lettuce for salads and sandwich toppings.

Wendy's has also launched the video across all its social media channels and we're guessing it's also going to be featured in national TV spots in some form, though no information was provided regarding its role in an overall marketing campaign. 

 


Topics: Business Strategy and Profitability, Food & Beverage, Food Safety


S.A. Whitehead / Award-winning veteran print and broadcast journalist, Shelly Whitehead, has spent most of the last 30 years reporting for TV and newspapers, including the former Kentucky and Cincinnati Post and a number of network news affiliates nationally. She brings her cumulative experience as a multimedia storyteller and video producer to the web-based pages of Pizzamarketplace.com and QSRweb.com after a lifelong “love affair” with reporting the stories behind the businesses that make our world go ‘round. Ms. Whitehead is driven to find and share news of the many professional passions people take to work with them every day in the pizza and quick-service restaurant industry. She is particularly interested in the growing role of sustainable agriculture and nutrition in food service worldwide and is always ready to move on great story ideas and news tips.

PR guru shares tips to saving your brand from a crisis

Ellen Hartman, CEO of Hartman Public Relations, taught the attendees of this year's Restaurant Franchising & Innovation Summit in Dallas about the importance of having a risk-management plan. Key steps, however, to defusing any negative event, from a food safety...

C-Speak: Driving local competition with authenticity

Customers now make decisions about where to eat on a more local level, so restaurateurs must adapt their marketing strategies.

Sponsored by: Fishbowl

Former Chipotle, McDonald's exec: 'Leadership development has evolved'

Cultivating leadership and developing oneself is key to success, according to Bobby Shaw, a veteran executive of several brands, including Chipotle and McDonald's.

Biju's Little Curry CEO gives tips on how to win big with retail partnerships

Biju Thomas, founder of Biju's Little Curry Shop, discussed how he successfully partnered to open inside Whole Foods.

Industry execs 'Spread the Love' at Restaurant Franchising & Innovation Summit

Restaurant executives from all over the world gathered in March at the Restaurant Franchising and Innovation Summit in Dallas to not only learn from one another about growing their businesses, but also make more than 10,000 peanut butter and jelly sandwiches.

C-Speak: Effective discounting vs. lazy marketing

Fishbowl's chief analytics officer chats about how offering untargeted, heavy discounts can hurt sales.

Sponsored by: Fishbowl

Summit summations: Dallas event delivers Texas-sized dividends

Katie Fuhrman of MomentFeed; Kimberly Brastad of Dairy Queen; Keith Hill of I Love Bacon; Jamal Bara of Waterfall; Demetra McLain of DW's Subs and Jacquelyn Cirko of Groupon, give an inside look to their Summit experiences.

Saladworks CEO reveals brand's 5-step come-back strategy

Saladworks was facing bankruptcy in 2015, when Centre Lane Partners bought it for nearly $17 million. Since then, CEO Patrick Sugrue has been working to breathe new life into the 30-year-old brand. "You have to be able to fail fast...

BuzzFeed exec schools restaurateurs on mastering customer engagement

Jennifer Klawin, SVP, brand strategy, West Coast for BuzzFeed, shared social media tips with restaurateurs.

Cousins Subs VP lays out growth plans

Jason Valentine,  VP of Operations of Cousins Subs, chats about cultivating franchise relationships, employee engagement, the brand's new look and food safety challenges.

Why Restaurant Franchising & Innovation Summit is taking on London

Restaurant franchises hoping to grow in the UK must embrace innovation and technology.

Focus Brands president: 'Restaurant business is complicated'

The president of Focus Brands sums up his views on the state of the restaurant industry.

Japanese Domino's customers get pies by reindeer

Domino's — never one to shy away from a delivery challenge — has opted to go "old school" for its latest delivery dilemma work-around in the snowy northernmost part of Japan, Hokkaido. The chain is dispatching antlered delivery drivers this...

Fast Casual Exec Summit attendees learn that success isn't just about food, it's about the people

The Fast Casual Executive Summit 2016 brought together hundreds of c-level executives to learn from one another in Dana Point, California.


Related Content


Latest Content

Get the latest news & insights


NEWS

RESOURCES

TRENDING

FEATURES