Tim Hortons teams up with Jason Priestly for donut crowdsourcing contest

June 24, 2013

For the first time in Tim Hortons' history, Canadians have the chance to create what could be the next donut to be added to the company's menu. Starting today, through July 21, customers have the opportunity to create a new donut flavor that could be chosen as one of eight finalists by Tim Hortons and celebrity guest judge, Jason Priestley, best known for his work on the original "90210" series.

Once the final eight have been selected, customers will help make the final winning decision by voting for their favorite creation. The winning donut maker will earn $10,000.

To enter the contest, Canadians can visit duellingdonuts.ca or TimHortons.com/DuellingDonuts until July 21, to create their unique donut using an online donut configurator. When the submission stage ends, Tim Hortons and Jason Priestley will judge the donuts and choose eight contenders who will go head-to-head in a tournament-style competition, where Canadians will choose the winning Tim Hortons' donut during an open voting period that begins on Aug. 5.

"Our guests are passionate about our donuts, and often share with us new flavor ideas, as well. We want to thank them for making Tim Hortons Canada's favorite donut destination," said Donna Finelli, vice president Marketing, Food and Merchandise, Tim Hortons. "Duelling Donuts is exciting because it marks a milestone in our history: our guests are going to surprise us with what could inspire our next donut to be added to the Tim Hortons' menu, and we're really looking forward to seeing what the favorite will be."

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Topics: Coffee/Bakery/Donut , Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social

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