How to brand the new value equation

Sonic is one QSR that is shifting its focus from price to experience, but brands must remember price is still part of the equation.

Sexy better-for-you strategy working for Carl's Jr.

by Christopher Hall — writer, self

The chain's salad campaign has brought a marked lift in online buzz. And the salads are selling too.

Sexy better-for-you strategy working for Carl's Jr.

by Christopher Hall — writer, self

The chain's salad campaign has brought a marked lift in online buzz. And the salads are selling too.

Vegawatt system provides alternative energy for QSRs

The biomass system supplements a restaurant's energy use by using waste vegetable oil as fuel.

Vegawatt system provides alternative energy for QSRs

The biomass system supplements a restaurant's energy use by using waste vegetable oil as fuel.

Five QSR execs to watch in 2010

The industry still faces a number of economic challenges this year, and these leaders can move their brands through them.

Five QSR execs to watch in 2010

The industry still faces a number of economic challenges this year, and these leaders can move their brands through them.

Australian KFC ad draws U.S. criticism

The furor over a controversial international ad demonstrates how QSRs impact their global audience.

Australian KFC ad draws U.S. criticism

The furor over a controversial international ad demonstrates how QSRs impact their global audience.

McDonald's starts new year focused on value

Promotions include breakfast dollar menu and free Wi-Fi service with specialty beverages still to come.

McDonald's starts new year focused on value

Promotions include breakfast dollar menu and free Wi-Fi service with specialty beverages still to come.

Optimizing your restaurant ROI through sustainability

This special report demonstrates how a restaurant can take care of business while caring for the environment.  

Optimizing your restaurant ROI through sustainability

This special report demonstrates how a restaurant can take care of business while caring for the environment.  

Taco Bell debuts 'Drive-Thru Diet' campaign

New marketing plan features spokesperson who lost weight eating the salsa-substituting diet.

Taco Bell debuts 'Drive-Thru Diet' campaign

New marketing plan features spokesperson who lost weight eating the salsa-substituting diet.

5 ways QSRs can reduce energy costs

Operators can start small for a big return on investment.

5 ways QSRs can reduce energy costs

Operators can start small for a big return on investment.

Five keys to the foodservice industry in 2010

The focus will remain on customer engagement and brand transformation as we move into a new year.

Five keys to the foodservice industry in 2010

The focus will remain on customer engagement and brand transformation as we move into a new year.

QSR 2009: Five hits and a miss

Despite a tough economy, brands moved forward with new product lines and store redesigns.