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Features

BrandIndex offers insight into consumer perception

The service allows brands to track daily survey results on topics from value to satisfaction for a variety of purposes.

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Part II: NRA outlines industry imperatives

The association's new strategic plan tackles issues from food safety to profitability and sustainability.

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Heading off a labor crisis

Faced with a shrinking young labor force, the restaurant industry needs to take steps now.

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NRA outlines initiatives for implementing imperatives

The organization seeks to strengthen communication and improve its core products.

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NRA outlines industry imperatives

The association focuses on strengthening the industry and its services as it implements its five-year strategic plan.

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Video highlights from the 2009 Western Foodservice Expo

Check out two new equipment and technology solutions showcased Aug. 29 - Sept. 1 in San Diego.

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Restaurant industry watchful of health-care reform

As reform looms, operators should focus on health-care solutions, not problems, industry experts say.

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Western Expo: Top trends in foodservice

Industry professionals at the recent hospitality trade show provide insight into opportunities for restaurant operators.

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QSRweb.com puts premium burgers to the test

Volunteer panel compares Hardee's Thickburger, McDonald's Angus Third Pounder and Burger King's Steakhouse.

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David vs. Goliath: Fast casual burger segment growth kicks up QSR competition

Although small, the better quality segment is worth watching and, apparently, imitating.

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Western Foodservice Expo to serve up solutions for economic challenges

Keynote and educational sessions offer expertise and tips on meeting a variety of today's business demands.

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Taking the guesswork out of an online campaign

Experts offer insights and tips on how to build a successful digital marketing program.

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Online local search campaigns boost traditional marketing

Google is one search engine working with QSRs to craft targeted marketing with impressive test results.

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Regional chicken chain thrives on small-town values

Golden Chick never forgets that it's a part of the community.

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Taco Bell ramps up food truck tour via Twitter

The social media site allows the chain to solicit suggestions for events and announce upcoming locations.

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Are QSRs overusing sex as an advertising vehicle?

Marketing experts weigh in on the prevalence of racy ads.

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Church's Chicken benefits from goodwill from $20,000 giveaway

The chain's Random Acts of Goodness campaign gave customers a total of $20,000 over four months.

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Will dual-branding work for Wendy's and Arby's?

Experts question whether two competing segments can adequately share the love.

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A&W rebrands with 3-D experience

After years of only co-branded units, A&W standalones, with drive-in, dine-in and drive-thru, are making a comeback.

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Targeted direct mail campaign works for Cinnabon

Focusing on small businesses near its mall locations brought a good return on a coupon offer.

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