Carl’s Jr., Hardee's get a little diabolical with latest marketing campaign

| by S.A. Whitehead
Carl’s Jr., Hardee's get a little diabolical with latest marketing campaign

Carl's Jr. and Hardee's are proving they're not below rolling in the mud a little in the name of a good marketing gag. The sister brands are launching a deal today to grab the attention of their competitors' employees. 

Any "in-uniform employee" of a competing brand who shows up at either chain gets half off any Angus charbroiled Thickburger selection. The idea here, according to the brands' CMO Jeff Jenkins, is to prove the point that even competitors' employees dine at Carl's Jr. and Hardee's regularly. 

"We've seen a high number of employees from our competitors dining in our restaurants every day and we don't blame them," Jenkins said in response to an email from QSRweb. "Our goal is to get people talking about our food and what makes our burgers the very best in the business. It's another example of us turning up the dial on our brand marketing efforts and going directly to consumers, wherever they might be."

It remains unclear whether Carl's Jr. and Hardee's might deploy a few cameras at their outlets Wednesday, but chances are social media fans won't leave them wanting for available photographers and videographers. 

Topics: Marketing, Marketing / Branding / Promotion

S.A. Whitehead

Award-winning veteran print and broadcast journalist, Shelly Whitehead, has spent most of the last 30 years reporting for TV and newspapers, including the former Kentucky and Cincinnati Post and a number of network news affiliates nationally. She brings her cumulative experience as a multimedia storyteller and video producer to the web-based pages of and after a lifelong “love affair” with reporting the stories behind the businesses that make our world go ‘round. Ms. Whitehead is driven to find and share news of the many professional passions people take to work with them every day in the pizza and quick-service restaurant industry. She is particularly interested in the growing role of sustainable agriculture and nutrition in food service worldwide and is always ready to move on great story ideas and news tips.

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