Article

QSR brands' value offers vie for piece of Mother's Day pie

QSR brands make value their primary call to action on Mother's Day, much to the relief of cash-strapped kids of all ages, who want to show some love without losing their shirts.

May 11, 2018 by S.A. Whitehead — Food Editor, Net World Media Group

With the National Restaurant Association estimating that about one-third of Americans (34 percent) will take their moms out to eat Sunday in celebration of Mother's Day, restaurant brands of every ilk stand to make some cash this weekend. And a lot of those will head to QSR restaurants where kids can empty there piggy banks for mom's meal and actually purchase something.

That's why QSRs will be just as busy, if not more so, than their more upscale cousins flaunting the white tablecloths and fine china. So here are some ideas about what brands can expect as far as Mom's Day trends in their restaurants Sunday, from the results of an ORC International survey of 1,006 U.S. adults May 3-6, commissioned by the NRA on Mother's Day preferences and plans. 

As far as time of day, about half said they'll head out for dinner with Mama that day, while 35 percent will go to lunch and 24 percent would do brunch. Eleven percent said they would be bright-eyed and bushy-tailed for the first meal of the day with ol' mom — breakfast. 

And make no mistake about it, most moms prefer to sit down for a meal with the family on Mother's Day over other gift possibilities, including gifts of flowers (preferred by 15 percent), household items (11 percent), a restaurant gift card (10 percent), jewelry (9 percent) and clothing or accessories (8 percent). The option of leaving town for a day and going far, far away from their families was apparently not an option. 

So to help all those seeking a little something extra at their nearby QSR this coming Sunday, check out some of the following deals that have crossed the QSRweb editor's desk recently for the big day:

• Baskin Robbins: The chain's mommy-esque Floral Stripe Cake should make mom smile, along with the giver who can get $3 off a $15 minimum cake purchase in stores with a printable coupon, or online with a code. 
• Einstein Bros. Bagels: Mom-endearing heart-shaped bagels will be available on the big day, though they highly recommend you order now for either the chocolate chip, cranberry or plain variety. 
• Long John Silver's: Nautical moms can get one platter free with one purchased platter now through Mother's day.. 
• TCBY:Mom's get their first 6 ounces of frozen yogurt free on Mother's Day. 

About S.A. Whitehead

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Pizza Marketplace and QSRweb editor Shelly Whitehead is a former newspaper and TV reporter with an affinity for telling stories about the people and innovative thinking behind great brands.