Share-of-visit data: A real door opener for QSR success

by Drew Breunig — SVP, Strategy, PlaceIQ

Share-of-visit analysis provides uncanny insight into overall brand health, while giving real insight into buyers and decisions about strategy, growth and…

Using technology to comply with menu-labeling legislation

There is simple and intuitive software out there that provides access to calorie counts and nutritional information at the click of a button, empowering the…

Tech: The transformative touch at the table - Part 2 of 3

by Sagi Rochman — CEO, Better Chains

Exponential improvements in foodservice technology can, not only help accelerate industry growth, but also trim the costs that have grown into a heavy layer of…

Tech has power to dazzle drive-thru diners even in a 'down' market

by Elizabeth Friend — Strategy Analyst, Euromonitor International

Much of the drive-thru's draw of the drive-thru is rooted in speed and convenience. But, recent advancements in technology have created the potential for an…

White Castle claws its way into McDonald's crab space

by S.A. Whitehead — Food Editor, Net World Media Group

White Castle's took on McDonald's this week in one-page visual distillation of the term "good, healthy competition" this week.

Grace Slick to Chick-fil-A: 'Thanks for the pro-LGBTQ donation'

by S.A. Whitehead — Food Editor, Net World Media Group

The potential dangers restaurateurs face by mixing their personal beliefs in connection with their businesses was made abundantly clear this week when…

4 metrics every restaurant should track

You may be running a well-structured training program for new staff in the hopes that they’ll learn quickly and become more productive, but you might be…

New player rolling into foodservice news universe

by S.A. Whitehead — Food Editor, Net World Media Group

On April 1, a whole new foodservice business website hits the online world to cover everything about the growing food truck industry worldwide.

Are wearables the future of dining out?

Wearables in the food industry can increase in-house communication with the entire staff and elevate the customer service experience, giving you an edge over…

Happy Pizza Day ... particularly you, Texas, Michigan

by S.A. Whitehead — Food Editor, Net World Media Group

Pizza Marketplace wishes you a Happy Pizza Day. And just for kicks, we thought we'd share a little list that Welcomemat Services sent our way about which…

Snow, sweets and Super Bowl: February is a marketer's dream

by Seshu Madabushi — Founder & CEO, mKonnekt

From Super Bowl Sunday to Valentine’s Day Tuesday, February may be the dead of winter in the Northern hemisphere, but this second month of the year is still…

Seizing the media opp: Tricky, but potentially very rewarding

by S.A. Whitehead — Food Editor, Net World Media Group

Brand promotional opportunities are everywhere for the restaurant industry, and there may be no better examples of that than two national news events this week…

4 Facebook factors to face down for maximum brand impact

by Seshu Madabushi — Founder & CEO, mKonnekt

With 1.8 billion active users each month, nearly one-third of whom are in that golden 25-to-34 demographic, Facebook is a potential source of restaurant gold…

Why Dominos and Papa John's sales are up in a food service downturn

by Jennifer Wiebe — Marketing Manager, Speedline Solutions

Why are some pizza chains thriving in an overall economic downturn for the restaurant industry? The answers speak volumes about today's customers' demands.

Freshii's devilish promo rewards customers for ditching QSR gift cards

by S.A. Whitehead — Food Editor, Net World Media Group

The latest promotion from Freshii — which officially classifies itself as a "health casual" brand — is taking direct aim at its fast food competitors by…

Pushing boundaries: Top 10 menu trends of 2017 revealed

by Cherryh Cansler — Editor, FastCasual.com

Combining cuisines from all over the world will be 2017's No. 1 trend. Other trends include spicier flavor profiles, more vegan and veggie options and DIY…

The lucky 13: Twitter features to maximize restaurant marketing

by Seshu Madabushi — Founder & CEO, mKonnekt

Twitter has effectively been our micro-blogging friend for a decade, which has changed the face of marketing because this great promotional tool allows brands…

5 tips to boost customer loyalty in 2017

by Jon Siegel — CMO, ZBoxDVD

The new year is fast upon us, and with it comes new opportunities for restaurant brands to surprise and delight their customers with engaging and rewarding…

Are you accounting for those holiday gift cards correctly?

by Dustin Minton — National Restaurant Practice Co-Leader, BDO USA, LLP

For many restaurants, the holiday season bustles with promotions, parties and gift card sales. But amid the season's cheer, restaurants must account for these…

You can’t win an EEOC lawsuit, but you can prevent it

Of the 89,385 charges the EEOC reviewed in 2015, Retaliation, Race, Disability, and Sex discrimination were the most prevalent, and 28,000 charges, or 3…