McDonald's to launch 1st national rewards program

June 22, 2021

QSR superpower, McDonald's, said it is launching it's first nationwide loyalty program on July 8, although some cities are offering the so-called MyMcDonald's…

McDonald's UK, Ireland to open 50 stores, hire 20,000

June 21, 2021

In the U.K. and Ireland, McDonald's has begun a major expansion that it said will see it open 50 stores, while also this year hiring 20,000 employees…

McDonald's South Korea, Taiwan systems breached

June 11, 2021

McDonald's said it was able to close off access "quickly" after a data breach in South Korea and Taiwan that exposed some customer and employee information…

1 of 3 Black franchisee cases against McDonald's dismissed

June 11, 2021

A case filed in U.S. District Court last October by two Black McDonald's franchisees was dismissed this week because the judge said the pair failed to provide…

McDonald's, In-N-Out, Subway facing legal issues

McDonald's, Subway and In-N-Out are facing developments in court cases that may have repercussions for other QSR chains.

McDonald's named in voice recognition tech suit

June 8, 2021

An Illinois man is seeking to form a class around his legal action against a McDonald's restaurant that he alleges used his voice as part of its drive-thru…

McDonald's tests automated drive-thrus in Chicago

June 3, 2021

McDonald's is testing automated drive-thrus at 10 locations in its home base city of Chicago. The systems use AI software and come as a result of the company's…

How the rise of the chicken sandwich lifts all QSRs

by Jana Zschieschang — CMO, RMS

While QSR customers dearly love chicken sandwiches, QSRs themselves have reason to dearly love the little poultry packages, too.

Bojangles names 2 C-suite growth leaders

May 25, 2021

Bojangles has named a former McDonald's executive as chief development officer, while promoting its current franchise development lead to chief growth officer…

Black media mogul sues McDonald's for $10B alleging ad spend bias

May 21, 2021

On the same day McDonald's announced the company will accelerate its investment of ad dollars in "diverse-owned" media companies, the company was sued for at…

McDonald's workers strike, company increases diversity efforts

May 20, 2021

As McDonald's workers in 14 cities went out on strike Wednesday to demand a $15 minimum wage, the brand's corporate office is launching an initiative to…

McDonald's makes major labor play, raises wages 10%

May 13, 2021

In advance of a planned strike next week of McDonald's workers in 15 cities, the company said its U.S. corporate stores will raise hourly wages for more than…

McDonald's workers will walk out in 15 cities May 19

May 11, 2021

The fight for a $15 minimum wage battle will heat up May 19, when McDonald's cashiers and cooks in 15 U.S. cities strike in advance of the QSR brand's annual…

McDonald's works with Biden administration to boost vaccine awareness

Want to get an important message across to Americans? Fast food may be the answer.

Chicken shortage sends prices upward

May 6, 2021

Chicken prices have more than doubled year to date, and wing prices have set new records on account of a shortage, according to Urner Barry, a market research…

McDonald’s back with a bang in Q1 2021

April 29, 2021

McDonald's is back in a big way, as the QSR behemoth posted positive results for Q1 2021, smashing analysts' expectations despite the pandemic's continuing…

McDonald's 'misunderstood' spoon can net customers free McFlurry

April 27, 2021

McDonald's admits its oh-so-straw-like McFlurry spoon has a problem as customers confuse it for a straw, much to their frustration, given the utensil is…

Hackers unlock secret repair menu for McDonald’s self-serve ice cream machines

April 26, 2021

A hacker team has created a device that will allow a McDonald's franchisee to unlock information about the self-service ice cream machines that have a…

McDonald’s franchisee boosts engagement with digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

While COVID-19 has begun to recede in a few areas, many restaurants will still have to deal with certain restrictions. From social distancing requirements to…

McDonald's, BTS collaborating on LTO

April 19, 2021

McDonald's is collaborating with Korean pop group BTS to roll out its latest menu item, the BTS Meal.