Digital marketing plays big role as QSRs 're-get' customers

Creative brand marketing, especially digital advertisements, will be among the most important promotional tools QSRs can leverage as consumers return to their…

McDonald’s pulls milkshakes in UK due to supply chain issues

August 25, 2021

McDonald's has pulled milkshakes and some bottled drinks thanks in part to supply-chain issues at nearly 1,300 restaurant in the UK, according to a New York…

McDonald's, hip hop artist launch Saweetie swag

August 23, 2021

Fans of the Saweetie meal at McDonald's, and hip hop artist Saweetie, can now show their love with a line of special swag available for a limited time.

McDonald’s packaging boasts 99.6% sustainable materials

August 23, 2021

McDonald's is all about sustainability these days with 99.6% of paper bags, napkins, cup carriers, food wrappers and other fiber-based materials used for paper…

QSR market to hit $577B by 2028

August 20, 2021

The quick service market is estimated to reach $577.71 billion by 2028, according to a Market Research Future research report.

McDonald’s debuts a pull-apart sweet

August 18, 2021

McDonald's will debut a glazed pull-apart donut at participating locations nationwide beginning September 1.

McD's franchisee, workers settle in 'dog diaper' COVID mask lawsuit

August 13, 2021

A California-based McDonald's franchise location has settled out of court following legal action brought by several employees that alleged the store owner…

A peek at the typical McDonald's fan

Think the typical McD's fan is someone still in high school? Nope. It's more like who's driving that teenage to high school.

McDonald's to make masks mandatory in high COVID transmission areas

August 4, 2021

McDonald's announced this week that customers and employees will need to wear masks inside the restaurant in areas with high COVID-19 transmission, regardless…

McDonald's partners with hip-hop artist Saweetie on menu collab

July 30, 2021

McDonald's is partnering with hip-hop artist Saweetie on a celebrity menu collaboration.

How K-pop and crispier chicken delivered a better-than-expected Q2 for McDonald's

July 28, 2021

Promotions tied to a South Korean boy band BTS, as well as a chicken sandwich launch were primary factors in McDonald's successful second-quarter financial…

Restaurants hungry for digital signage

by Kevin Damask — Editor, Digital Signage Today

Prior to the COVID-19 pandemic, digital signage technology upgrades at drive-thrus were a mixed bag across the fast casual and quick-service restaurant…

McDonald's makes 2 commitments to increase diversity-centered business

July 22, 2021

McDonald's said today that it will take two company-wide steps to build the company's commitment to doing business with diverse organizations and suppliers…

A very 'McRewarding' Day: McDonald's kicks off its 1st loyalty program

July 8, 2021

As of today, the Golden Arches most golden customers can finally show their love for McDonald's via the MyMcDonald's Rewards program that is kicking off…

Wendy's giving away burgers, fries over next week

July 7, 2021

Wendy's is in a generous mood this July, with offers for both a free burger on Thursday, July 8, and free large fries on July 13, according to an email from…

Chick-fil-A earns 7th annual customer satisfaction win as Subway slips down the rankings

June 29, 2021

The annual American Customer Satisfaction Index (ACSI) Restaurant Study again — for the seventh straight year — crowned Chick-fil-A with the award for tops in…

McLoyalty: One of world’s largest QSR brands enters the loyalty arena

by Andrew Robbins

McDonald's is about to learn the same lessons that companies like Jimmy John's, Panera Bread, and Papa Murphy's put into practice every day.

McDonald's to launch 1st national rewards program

June 22, 2021

QSR superpower, McDonald's, said it is launching it's first nationwide loyalty program on July 8, although some cities are offering the so-called MyMcDonald's…

McDonald's UK, Ireland to open 50 stores, hire 20,000

June 21, 2021

In the U.K. and Ireland, McDonald's has begun a major expansion that it said will see it open 50 stores, while also this year hiring 20,000 employees…

McDonald's South Korea, Taiwan systems breached

June 11, 2021

McDonald's said it was able to close off access "quickly" after a data breach in South Korea and Taiwan that exposed some customer and employee information…