McDonald's to make masks mandatory in high COVID transmission areas

August 4, 2021

McDonald's announced this week that customers and employees will need to wear masks inside the restaurant in areas with high COVID-19 transmission, regardless…

McDonald's partners with hip-hop artist Saweetie on menu collab

July 30, 2021

McDonald's is partnering with hip-hop artist Saweetie on a celebrity menu collaboration.

How K-pop and crispier chicken delivered a better-than-expected Q2 for McDonald's

July 28, 2021

Promotions tied to a South Korean boy band BTS, as well as a chicken sandwich launch were primary factors in McDonald's successful second-quarter financial…

Restaurants hungry for digital signage

by Kevin Damask — Editor, Digital Signage Today

Prior to the COVID-19 pandemic, digital signage technology upgrades at drive-thrus were a mixed bag across the fast casual and quick-service restaurant…

McDonald's makes 2 commitments to increase diversity-centered business

July 22, 2021

McDonald's said today that it will take two company-wide steps to build the company's commitment to doing business with diverse organizations and suppliers…

A very 'McRewarding' Day: McDonald's kicks off its 1st loyalty program

July 8, 2021

As of today, the Golden Arches most golden customers can finally show their love for McDonald's via the MyMcDonald's Rewards program that is kicking off…

Wendy's giving away burgers, fries over next week

July 7, 2021

Wendy's is in a generous mood this July, with offers for both a free burger on Thursday, July 8, and free large fries on July 13, according to an email from…

Chick-fil-A earns 7th annual customer satisfaction win as Subway slips down the rankings

June 29, 2021

The annual American Customer Satisfaction Index (ACSI) Restaurant Study again — for the seventh straight year — crowned Chick-fil-A with the award for tops in…

McLoyalty: One of world’s largest QSR brands enters the loyalty arena

by Andrew Robbins

McDonald's is about to learn the same lessons that companies like Jimmy John's, Panera Bread, and Papa Murphy's put into practice every day.

McDonald's to launch 1st national rewards program

June 22, 2021

QSR superpower, McDonald's, said it is launching it's first nationwide loyalty program on July 8, although some cities are offering the so-called MyMcDonald's…

McDonald's UK, Ireland to open 50 stores, hire 20,000

June 21, 2021

In the U.K. and Ireland, McDonald's has begun a major expansion that it said will see it open 50 stores, while also this year hiring 20,000 employees…

McDonald's South Korea, Taiwan systems breached

June 11, 2021

McDonald's said it was able to close off access "quickly" after a data breach in South Korea and Taiwan that exposed some customer and employee information…

1 of 3 Black franchisee cases against McDonald's dismissed

June 11, 2021

A case filed in U.S. District Court last October by two Black McDonald's franchisees was dismissed this week because the judge said the pair failed to provide…

McDonald's, In-N-Out, Subway facing legal issues

McDonald's, Subway and In-N-Out are facing developments in court cases that may have repercussions for other QSR chains.

McDonald's named in voice recognition tech suit

June 8, 2021

An Illinois man is seeking to form a class around his legal action against a McDonald's restaurant that he alleges used his voice as part of its drive-thru…

McDonald's tests automated drive-thrus in Chicago

June 3, 2021

McDonald's is testing automated drive-thrus at 10 locations in its home base city of Chicago. The systems use AI software and come as a result of the company's…

How the rise of the chicken sandwich lifts all QSRs

by Jana Zschieschang — CMO, RMS

While QSR customers dearly love chicken sandwiches, QSRs themselves have reason to dearly love the little poultry packages, too.

Bojangles names 2 C-suite growth leaders

May 25, 2021

Bojangles has named a former McDonald's executive as chief development officer, while promoting its current franchise development lead to chief growth officer…

Black media mogul sues McDonald's for $10B alleging ad spend bias

May 21, 2021

On the same day McDonald's announced the company will accelerate its investment of ad dollars in "diverse-owned" media companies, the company was sued for at…

McDonald's workers strike, company increases diversity efforts

May 20, 2021

As McDonald's workers in 14 cities went out on strike Wednesday to demand a $15 minimum wage, the brand's corporate office is launching an initiative to…