Black media mogul sues McDonald's for $10B alleging ad spend bias

May 21, 2021

On the same day McDonald's announced the company will accelerate its investment of ad dollars in "diverse-owned" media companies, the company was sued for at…

McDonald's workers strike, company increases diversity efforts

May 20, 2021

As McDonald's workers in 14 cities went out on strike Wednesday to demand a $15 minimum wage, the brand's corporate office is launching an initiative to…

McDonald's makes major labor play, raises wages 10%

May 13, 2021

In advance of a planned strike next week of McDonald's workers in 15 cities, the company said its U.S. corporate stores will raise hourly wages for more than…

McDonald's workers will walk out in 15 cities May 19

May 11, 2021

The fight for a $15 minimum wage battle will heat up May 19, when McDonald's cashiers and cooks in 15 U.S. cities strike in advance of the QSR brand's annual…

McDonald's works with Biden administration to boost vaccine awareness

Want to get an important message across to Americans? Fast food may be the answer.

Chicken shortage sends prices upward

May 6, 2021

Chicken prices have more than doubled year to date, and wing prices have set new records on account of a shortage, according to Urner Barry, a market research…

McDonald’s back with a bang in Q1 2021

April 29, 2021

McDonald's is back in a big way, as the QSR behemoth posted positive results for Q1 2021, smashing analysts' expectations despite the pandemic's continuing…

McDonald's 'misunderstood' spoon can net customers free McFlurry

April 27, 2021

McDonald's admits its oh-so-straw-like McFlurry spoon has a problem as customers confuse it for a straw, much to their frustration, given the utensil is…

Hackers unlock secret repair menu for McDonald’s self-serve ice cream machines

April 26, 2021

A hacker team has created a device that will allow a McDonald's franchisee to unlock information about the self-service ice cream machines that have a…

McDonald’s franchisee boosts engagement with digital signage

by Bradley Cooper — Editor, Connect Media

While COVID-19 has begun to recede in a few areas, many restaurants will still have to deal with certain restrictions. From social distancing requirements to…

McDonald's, BTS collaborating on LTO

April 19, 2021

McDonald's is collaborating with Korean pop group BTS to roll out its latest menu item, the BTS Meal.

Walmart embracing fast casuals, local services as store-based tenants

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

With the departure of McDonald's and Subway operators from within its storefronts, Walmart aims to fill in-store leased space with "relevant" tenants, ranging…

McDonald’s implementing Global Brand Standards

April 15, 2021

McDonald's Corporation is taking a step toward fostering "safe, respectful and inclusive" workplaces with the implementation of its Global Brand Standards. By…

McDonald's stock offers boost spend 120%, study says

March 31, 2021

It might be wise for restaurateurs to put stock in … well … stock. That's according to a two-year study run by fractional stock reward company, Bumped, to…

Ex McDonald's CEO must answer QSR's questions about sexual relationships

March 30, 2021

McDonald's ex-CEO Steve Easterbrook will have to provide much of the information he asked a court to hold back in a lawsuit in which McDonald's alleges he lied…

McDonald's general counsel: 'Challenges are complex, but opportunities are significant'

McDonald's has named former Boston Scientific Corporation General Counsel Desiree Ralls-Morrison, a Black corporate leader, to head its global legal operations…

McDonald's names 1st US operator to win 'Three-Legged Stool Award'

March 5, 2021

McDonald's is kicking off Women's History Month by announcing its first U.S. franchisee recipient of its Global Three-Legged Stool Award — Atlanta-based…

McDonald's, Subway, DQ to lead fast-food market growth through 2024

March 5, 2021

By 2024, the global fast-food market will have grown by $75.85 billion, but that growth will be slow when compared to 2019, according to the research company…

McDonald's CEO: Sexual harassment 'will not be tolerated'

March 2, 2021

McDonald's is facing a new onslaught of criticism, following Sunday's CBS Sunday Morning show report of alleged widespread sexual harassment among employees.

McDonald's, Sift partner on international mobile ordering

February 24, 2021

McDonald's has partnered with digital trust and safety provider, Sift, to safeguard and streamline the customer experience on the QSR's mobile app in select…