McDonald's campaign part of $100M commitment to Ronald McDonald House Charities

November 24, 2020

The pandemic has had a particularly vexing effect on charities — including Ronald McDonald House Charities — which provides resources to sick and injured kids…

High-profile lawyer joins Black franchisees' legal team in case against McDonald's

November 24, 2020

A high-profile attorney in numerous racially charged cases, Daryl Parks, has joined the legal team for a group of Black McDonald's franchisees, who alleged…

General Mills executive named McDonald's chief people officer

November 16, 2020

McDonald's has named former General Mills vice president, Tiffanie Boyd, as its U.S. chief people officer, the brand's leadership team told its employees, in a…

Has US demonized restaurant industry as spreader of pandemic?

by S.A. Whitehead — Food Editor, Net World Media Group

As a surge in COVID-19 grips the nation, restaurateurs are growing weary of the finger-pointing at their businesses as a major factor of rising cases. Instead…

Starbucks, Panera Bread, McDonald’s winning the digital game

November 12, 2020

Digital sales will make up over 50% of limited-service restaurants' business by 2025, according to a study by Incisiv, which also predicted that although…

Plants dig deeper at McDonald's, Pizza Hut

McDonald's and Pizza Hut are embracing plant-based menu items.

McDonald's promises better burgers, community connectedness

November 9, 2020

Shortly after reporting better-than-predicted Q3 financial results, McDonald's Corporation announced that it was embarking on a growth strategy — Accelerating…

McDonald's reports prediction-beating Q3 results, brighter path forward

McDonald's started its Monday off right with analyst-beating results from its third quarter, led by healthy U.S. sales for the period that ended Sept. 30.

McDonald's hires diversity, inclusion VP

November 2, 2020

McDonald's has named former VF Corporation diversity executive, Reginald J. Miller, as its vice president and global diversity, equity and inclusion officer.

More Black franchisees sue McDonald's

October 30, 2020

McDonald's Corp has been named as the defendant in a lawsuit filed by Black franchisees, who accuse the Chicago-based company of racial discrimination.

Free McDonald's bakery items with coffee 1st week of November

October 28, 2020

McDonald's is offering Halloween-triggered treats to its customers in the week following All Hallows Eve in a way that also promotes its newly introduced…

McDonald's wants to 'tattoo you,' J Balvin-style

October 16, 2020

Colombian reggaeton singer has not only delivered for Chicago-based McDonald's as a brand icon, but will keep doing so now thanks to the QSR's launch of its J…

McDonald's amps up efforts for up-and-coming Black leaders

October 13, 2020

McDonald's USA is expanding its efforts to support students and alumni of Historically Black Colleges and Universities, often referred to as simply HBCUs…

Star-power, marketing boost McDonald's Q3 US sales

U.S. sales perked up substantially for the fast food giant in the third quarter, though international results still leave much to be desired.

McDonald's adds 1st breakfast bakery items in 8 years

October 7, 2020

For the first time in eight years, McDonald's is introducing new breakfast bakery items in line with both the QSR breakfast wars and the sugary spirit of…

McDonald's extends youth job-prep program

September 29, 2020

McDonald's Youth Opportunity initiative has extended the Passport to Success Explorer digital curriculum to reach up to 100,000 young people from various…

What all the really 'cool' kids will wear this year: McFlurry B-Day suit

September 23, 2020

It's been a quarter-century since McDonald's introduced its McFlurry, and the brand is hauling out a "birthday suit" for the frozen treat to celebrate.

McDonald's is major player in grasslands conservation program

September 23, 2020

McDonald's is joining with the World Wildlife Fund, Walmart Foundation and Cargill on a million-acre grazing program to help restore grasslands in the U.S. and…

McDonald's intros Spicy McNuggets with BOGO offer Sept 16

September 15, 2020

McDonald's is playing up the heat in the Spicy Chicken McNuggets the brand is introducing Sept. 16 nationally by offering its tongue-in-cheek "Spicesurance,…

QSRs' techy future: It's all about ASMAC

by Amit Jain — Lead - PR & Communications, Manthan

Do you know what ASMAC means to your QSR?