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SMG

Delivering the future of Unified Experience Management®


Co-create with Ignite Communities

Photo: Service Management Group

The smartest brand decisions begin with experience design

Build vibrant, always-on customer communities

Engage directly with your customers in dedicated brand communities that support both global audiences and niche markets. Get instant access to the people who matter most.

Facilitate customer collaboration and co-creation

Collaborate with customers on product development, marketing campaigns, loyalty programs, process changes, and more to ensure every decision reflects real customer preferences.

Nurture brand advocacy

Transform engaged customers into brand ambassadors who amplify your message with authentic, peer-driven storytelling and user-generated content.

Capture rich, multimedia insights

Gain deeper, more contextual feedback through photos, videos, and in-the-moment surveys, allowing you to understand customer sentiment at a level that traditional market research can’t match.

Ignite Communities by SMG enables brands and customers to co-create products, marketing, and strategies before they reach the market. This helps you build brand loyalty and gain competitive advantage from the start.



Products & Services

Ignite®

Build the best customer experiences using Ignite®, the only purpose-built, AI-native platform built for faster research cycles, intelligent insights, and prescriptive actions.


Knowledge Agent

Knowledge Agent, powered by Ignite®, is SMG’s AI-native assistant built to help you get more value from your customer experience data, faster and with less effort. Instead of spending hours digging through open-ended comments, your teams can ask questions and get instant, data-backed answers that help drive better customer experiences.


Co-create with Ignite Communities

Exceptional customer experiences don’t start at the point of interaction. They begin with intentional experience design. Ignite Communities by SMG enables brands and customers to co-create products, marketing, and strategies before they reach the market. This helps you build brand loyalty and gain competitive advantage from the start.


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