Wetzel's Pretzels News & Media
Wetzel's Pretzels opens location in Colorado Walmart
April 17, 2024
Wetzel's Pretzels has opened a location inside a Walmart store in Aurora, Colorado. The bakery is owned by Juveisa Prada, a longtime Wetzel's employee who…
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Los Angeles gets second Twisted by Wetzel's location
January 5, 2024
Wetzel's Pretzels has opened its second Los Angeles-area Twisted by Wetzel's concept. The unit is in South Gate's Azalea Shopping Center, according to a press…
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Experts make predictions for restaurant operations in 2024
by Mandy Wolf Detwiler — Editor, Networld Media Group
Restaurant brands and industry experts weigh in on trends expected for the new year.
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Wetzel's Pretzels goes underground in Brooklyn train station
December 12, 2023
Wetzel's Pretzels has opened two locations in the Atlantic Terminal in downtown Brooklyn in New York. The units are owned and operated by Ricky Alam, who…
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Wetzel's Pretzels expands Canadian footprint with Toronto store
November 30, 2023
Wetzel's Pretzels has opened a location in Toronto's Union Station, according to a press release.
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Wetzel's Pretzels opens location in Sacramento, California
November 27, 2023
Wetzel's Pretzels has opened in the Downtown Commons (DOCO) in Sacramento, California, according to a press release. The move expands the brand's presence in…
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Wetzel's Pretzels launches 2 kiosks in San Francisco Macy's store
October 12, 2023
Wetzel's Pretzels has opened two Wetzel's bakeries within the Macy's department store in Union Square in San Francisco, according to a press release.
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Twisted by Wetzel's will open 2nd LA-area location this fall
September 8, 2023
Wetzel's Pretzels will open a second Twisted by Wetzel's location in California this fall, according to a press release.
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Wetzel's Pretzels partners with Tajín for latest drink LTO
July 11, 2023
Wetzel's Pretzels has partnered with seasoning brand Tajín for its Guava Mangonada drink, according to a press release.
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Wetzel's Pretzels opens in Dallas Galleria
June 22, 2023
Wetzel's Pretzels has opened a kiosk location in the Macy's at the Dallas Galleria in Texas, according to a press release.
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It’s a sister affair for a California Wetzel’s Pretzels food truck
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
Peyton and Paige Geyser, sisters in Orange County, California, are owners and operators of a Wetzel’s Pretzels food truck and were longtime fans of the brand…
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Wetzel’s creates spinoff with The Culinary Edge
May 31, 2023
Wetzel's Pretzels, specializing in pretzels, hot dogs and lemonade, has tapped The Culinary Edge to help create Twisted by Wetzel's — a spinoff concept…
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Wetzel’s Pretzels names Vincent Montanelli as brand leader
May 18, 2023
Wetzel's Pretzels has announced the appointment of Vincent Montanelli to the role of COO. Montanelli joined the company nearly 20 years ago as SVP of…
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Wetzel's Pretzels launches program for women, minority franchisees
February 23, 2023
Wetzel's Pretzels has launched its Wetzel's Pretzels Access to Equity program designed to make franchise ownership accessible to women and ethnic minorities.
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How Wetzel's Pretzels achieved 35% growth in 3 years
by Mandy Wolf Detwiler — Editor, Networld Media Group
Wetzel's Pretzels achieved 35% growth in jus three years. The Pasadena, California brand is a leader in the snack category and thrives on innovation and a…
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Wetzel's Pretzels opens in Buffalo, New York
November 28, 2022
Wetzel's Pretzels has opened in Buffalo, New York, in the Walden Galleria, according to a press release.
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Wetzel's Pretzels expands in Seattle mall
September 28, 2022
Wetzel's Pretzels is expanding its Seattle area presence with a bakery at Bellevue Square Mall. It joins more than 200 retail shops, according to a press…
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Wetzel's Pretzels opens co-branded unit with beverage company Thirst
August 16, 2022
Wetzel's Pretzels has teamed up with Thirst, a Utah-based beverage company, to open a co-branded location in St. George, Utah. It's the duo's first drive-thru…
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Wetzel's Pretzels achieves historic sales growth
July 14, 2022
Wetzel's Pretzels said it has achieved historic sales growth through Q2. The company drove double-digit sales growth even as its laps its historic 202…
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Wetzel's Pretzels opens at LAX Airport
April 26, 2022
Wetzel's Pretzels has opened at Los Angeles International Airport, according to a press release.
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