Wetzel's Pretzels expands in Las Vegas

April 13, 2022

Wetzel's Pretzels has opened at Planet Hollywood Resort & Casino in Las Vegas, according to a press release.

Wetzel’s Pretzels ends 2021 on high note

March 3, 2022

Pasadena, California-based Wetzel's Pretzels had a record-setting 2021, posting a same store sales increase of 24% compare to 2019, according to a press…

Wetzel's Pretzels opens in NYC's Turnstyle Underground Market

March 1, 2022

Wetzel's Pretzels has opened at Columbus Circle's Turnstyle Underground Market in New York City, according to a press release.

Wetzel's Pretzels opens bakery kiosk in Macy’s store

February 3, 2022

Macy's South Coast Plaza in Costa Mesa, California, is home to a Wetzel's Pretzels location, according to a press release.

Wetzels Pretzels opens in 2 Walmart locations

January 27, 2022

Wetzels Pretzels has opened locations inside Walmart stores in Henderson, Nevada and Bakersfield, California, according to a company press release.

Industry experts weigh in on 2022 trends

by Mandy Wolf Detwiler — Editor, Networld Media Group

The restaurant industry is facing challenges like never before. Industry experts weigh in on what 2022 holds in part one of our two-part look at future trends.

Wetzel's Pretzels debuts drive-thru location

December 17, 2021

Pasadena, California-based Wetzel's Pretzels has opened a drive-thru prototype location in Hemet, Southern California.

Wetzel's Pretzels to cruise in Rose Parade

December 3, 2021

Wetzel's Pretzels will cruise into 2022 with its inaugural float entry into the upcoming Rose Parade.

Wetzel's Pretzels partners with Phillips 66

September 21, 2021

Wetzel's Pretzels has announced a franchise opportunity with the Phillips 66 family of brands, according to a press release. The Wetzel's and Phillips 6…

Wetzel's Pretzels names Kim Freer as chief marketing officer

September 9, 2021

Wetzel's Pretzels has appointed Kim Freer as chief marketing officer. Freer brings a wealth of franchise marketing experience across a portfolio of nationally…

Wetzel's Pretzels opens Rancho Cucamonga mall store

June 29, 2021

Southern California-based pretzel QSR, Wetzel's Pretzels recently signed an agreement to open a store in Rancho Cucamonga in the Golden State. The new…

Wetzel's Pretzels opens Arizona-California state line bakery

June 25, 2021

Wetzel's Pretzels is luring motorists off the road on the Arizona-California border with its recently opened bakery in the Arizona Travel Plaza at Interstate…

California Wetzel’s Pretzels franchisees add 3 stores in 10 months

June 15, 2021

C-store entrepreneurs and Wetzel's Pretzels multi-unit franchisees, Ron Reger and Alfred Daher, have opened two locations in eastern Los Angeles County…

Wetzel's Pretzels launches veteran franchisee discount program

May 25, 2021

Wetzel's Pretzels has launched a military veteran's franchise program to offer those qualified a chance to purchase a store at a discount, a news release said.

Wetzel's Pretzels opens San Diego Navy Med Center bakery

May 11, 2021

Wetzel's Pretzels has opened a bakery in San Diego at the Navy Medical Center on Bob Wilson Drive. The facility is not open to the general public but is part…

From food trucks to popping pearls, Wetzel's Pretzels CEO sees bright future

In the twists and turns of everyday QSR operations, few brands get more twisted, tasty and fun than West Coast-born and bred, Wetzel's Pretzels. On this week's…

Wetzel's Pretzels takes on a 'bubbly' summer personality

June 3, 2019

Wetzel's Pretzels is pouring on its bubbliest personality this summer by introducing a bubble tea-inspired refresher to go with its other summer drink, Cherry…

Wetzel's Pretzels works with Kitchen United to test delivery

April 8, 2019

Wetzel's Pretzels is testing delivery through its partnership with Kitchen United, around the Pasadena, California, area, where Kitchen United opened its first…

Wetzel's Pretzels promotes president to CEO

January 31, 2019

Wetzel's Pretzels said it has promoted its former president, Jennifer Schuler, to CEO. Schuler was in the president's role for about two years and previously…

Wetzel's Pretzels opening in China

April 30, 2018

Wetzel's Pretzels, which has 340 units, is taking on China with its first location in the massive country set to open in the middle of this year. The…