News & Media From Alicia Kelso

Wendy's admits marketing miss with W cheeseburger

by Alicia Kelso — Editor, QSRWeb.com

Company will continue to leverage Wendy Thomas in ad campaigns.

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Q&A: Craig Culver talks about Culver's positioning as 'original' better burger

by Alicia Kelso — Editor, QSRWeb.com

Wisconsin-based chain's first quarter comps were up 16 percent.

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Clinton applauds NRA for kids nutrition initiative

by Alicia Kelso — Editor, QSRWeb.com

During NRA Show keynote address, former president says collaboration is the key to the future.

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Burger King creates social media sites for delivery service

by Alicia Kelso — Editor, QSRWeb.com

Company responds to fans that it will be expanding soon.

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Dunkin' Brands lifted by coffee platform

by Alicia Kelso — Editor, QSRWeb.com

Worldwide system-wide sales growth in the first quarter was primarily attributable to Dunkin' Donuts U.S. comparable store sales growth, global store…

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Sub shop grows behind marijuana theme

by Alicia Kelso — Editor, QSRWeb.com

Cheba Hut focused on campus and metropolitan markets.

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McDonald's focus on core items, reimaging and labor pays off

by Alicia Kelso — Editor, QSRWeb.com

As leadership transition takes place, company remains disciplined about menu enhancements, customer experience.

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Taco Bell's comeback clear in Yum! Brand's Q1

by Alicia Kelso — Editor, QSRWeb.com

Africa and India provide plenty of growth potential.

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Restaurants add multicultural training as minority populations grow

by Alicia Kelso — Editor, QSRWeb.com

In the age of social media, companies should have immediate crisis plans and proactive training programs.

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Death, taxes and restaurant deals

by Alicia Kelso — Editor, QSRWeb.com

From free yogurt scoops to discounted pizza, plenty of brands are offering a little relief on Tax Day.

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Menu additions, media package boost Carl's Jr., Hardee's

by Alicia Kelso — Editor, QSRWeb.com

Parent company takes advantage of media package with simultaneous product introductions.

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Frozen yogurt chain jumps into the coffee space

by Alicia Kelso — Editor, QSRWeb.com

Fro.Zen.Yo spent a year developing proprietary Zombie Coffee.

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Burger King launches biggest marketing, menu initiatives ever

by Alicia Kelso — Editor, QSRWeb.com

New website, menu boards, uniforms and packaging have also been introduced.

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Brands get nostalgic in updating to Facebook Timeline

by Alicia Kelso — Editor, QSRWeb.com

Chains need to take advantage of the new design or risk losing engagement.

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Cousins Subs undergoes a makeover for 40th anniversary

by Alicia Kelso — Editor, QSRWeb.com

New products, branding and menu boards are among recent initiatives.

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More restaurant chains aiming for green certification

by Alicia Kelso — Editor, QSRWeb.com

CEO of Green Restaurant Association talks about the spike in environmentally-friendly efforts throughout the past few years.

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Krispy Kreme plans to accelerate coffee program

by Alicia Kelso — Editor, QSRWeb.com

Company's shares jump 4 percent after big Q4 profit reported.

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McDonald's CEO Jim Skinner to retire; COO Don Thompson to succeed

by Alicia Kelso — Editor, QSRWeb.com

Skinner was an architect of chain’s Plan to Win strategy, which included reimaged restaurants and a broader menu.

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TCBY dives into retail with pre-packaged frozen yogurt launch

by Alicia Kelso — Editor, QSRWeb.com

Agreement deal includes 3,000 Wal-Mart locations.

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Wendy's vs. Burger King: A shift in perception

by Alicia Kelso — Editor, QSRWeb.com

The burger wars have shifted in Wendy's favor in part because of favorable consumer perception.

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