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News & Media From Alicia Kelso

Adding brand personality to a mobile app is important

by Alicia Kelso — Editor, QSRWeb.com

As more brands launch iPhone and Android applications, they should differentiate with interactive, fun features.

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How Wendy's dethroned The King

by Alicia Kelso — Editor, QSRWeb.com

Burger King's identity crisis in 2008 and the commensurate sales slide left the chain vulnerable for a revolution.

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Restaurant industry has strong showing in Entrepreneur's top franchise rankings

by Alicia Kelso — Editor, QSRWeb.com

Magazine's annual rankings of top franchised companies weigh stability, growth rate, size of the system, startup costs and more.

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QSRweb.com's Top 10 stories of 2011

by Alicia Kelso — Editor, QSRWeb.com

Product upgrades, restaurant overhauls on the menu this year.

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Pizza Hut is Google's most searched restaurant for 2011

by Alicia Kelso — Editor, QSRWeb.com

December 14, 2011

Pizza inquiries sweep top three spots.

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Carl's Jr. expands turkey burger line, CKE's Q3 sales up

by Alicia Kelso — Editor, QSRWeb.com

Another New Zealand franchisee on board for Carl's Jr. expansion.

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Webinar: Digital drive-thru menu boards maximize messaging

by Alicia Kelso — Editor, QSRWeb.com

As more QSRs explore digital technology, there are key considerations to keep in mind.

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Study: QSRs respond to toy ban by moving healthier meals into spotlight

by Alicia Kelso — Editor, QSRWeb.com

Research following the Santa Clara, Calif., ordinance finds no new or reformulated menu rollouts.

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QSRs step up promotions for the holidays

by Alicia Kelso — Editor, QSRWeb.com

Gift cards are predicted to be popular this year.

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Burger King adds Coca-Cola Freestyle

by Alicia Kelso — Editor, QSRWeb.com

Burger King Corporation's company-owned restaurants across the U.S. now feature the Coca-Cola Freestyle fountains.

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Beverage innovation becoming a necessity

by Alicia Kelso — Editor, QSRWeb.com

A Q&A with one of the leading specialty beverage experts in the restaurant industry.

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QSR mobile marketing focuses heavily on couponing

by Alicia Kelso — Editor, QSRWeb.com

Cellit study draws from 125 QSRs; predicts mobile payments and location-based services to pick up steam.

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Jack in the Box testing Google Wallet platform

by Alicia Kelso — Editor, QSRWeb.com

Mobile payment technology currently available at 35 restaurants.

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Tim Hortons holiday promo features $25K in giveaways

by Alicia Kelso — Editor, QSRWeb.com

November 28, 2011

Tim Hortons Café and Bake Shop kicked off its holiday promotion program over Thanksgiving and Black Friday, giving away cash prizes in the chain's heaviest…

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Jack in the Box upgrading its burger line

by Alicia Kelso — Editor, QSRWeb.com

Chain jumping into increasingly heated "better burger" space.

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QSRs providing Thanksgiving meals, promotions

by Alicia Kelso — Editor, QSRWeb.com

NRA estimates 14 million Americans will visit a restaurant for holiday meal.

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Study: Daily deal promotions generate new customers

by Alicia Kelso — Editor, QSRWeb.com

Many concerns about offering such deals are overstated.

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Keurig Brewers now available at Dunkin' Donuts

by Alicia Kelso — Editor, QSRWeb.com

November 14, 2011

Beginning today and continuing through the year, participating Dunkin' Donuts restaurants will sell the Keurig Elite Brewing System.

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Subway Café concept expands into California

by Alicia Kelso — Editor, QSRWeb.com

November 14, 2011

Subway Restaurants' Subway Café concept has expanded into the California market. The first opened in September in downtown San Diego, and another is set to…

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Restaurant menus featuring more pork

by Alicia Kelso — Editor, QSRWeb.com

Rising cost of beef a factor in pork's popularity.

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