News

31 and counting Baskin-Robbins announces flavor finalists

November 29, 2010

Baskin-Robbins has selected the 10 finalists in its national online flavor creation contest. The winning flavor will be featured in shops nationwide in June 2011.

The contest, initially launched in October shortly after the retirement of five signature flavors, allowed participants the chance to create their own ice cream profiles with a virtual "Flavor Creator." Almost 20,000 entries were submitted.

The contest’s stipulation was to create an ice cream using one of Baskin-Robbins’ 31 base flavors. Participants also used a variety of ribbons – such as fudge or peanut butter – and mix-ins, including candies and cookies.

Voting takes place through Dec. 12 online. The 10 finalists and their flavors include:

• Blueberry-Lemon Trifle, Paula Tribe, Olyphant, Pa: Blueberry ice cream with golden cake pieces and a blueberry ribbon;
• Bunches of Crunches, Diane Sroga, Chicago:  Chocolate ice cream with pecans, Heath Bar pieces and a caramel ribbon;
• Cherry Berry Swirl, Stefani Gabrielsen, Poachontas, Ark.: White mousse ice cream with cherries, strawberries and a raspberry ribbon;
• Cherry Pie, Roxanne Savedra, Lebanon, Ore.: Vanilla ice cream with cherries, pie crust pieces and a cherry ribbon;
• Heavenly Cloud, Christine Karpinski, Albany, Ore.: White mousse ice cream with chocolate flakes, caramel-filled chocolate cups and a caramel cinnamon cream ribbon;
• Pineapple Cherry Inside-Out Cake, Beth Lovestead, Branford, Conn.: Pineapple ice cream with golden cake pieces, cherries and a cherry ribbon;
• Pecan Pie on the Fly, Lane Kessler, Medina, Ohio: Brown Sugar ice cream with pecans, pie crust pieces and a caramel cinnamon cream ribbon;
• Rally Round the Flag, Darlene Morris, Baton Rouge, La.: Vanilla ice cream with strawberry and golden cake pieces and a blueberry ribbon;
• Strawberry-Chocolate Mousse Pie, Catherine Gillund, Brentwood, Calif.: White mousse ice cream with chocolate flakes, graham cracker pieces and a strawberry ribbon;
• The Red, White and Mousse, Megan Peregory, Middleburg, Fla.: White mousse ice cream with golden cake pieces, strawberries and a blueberry ribbon.

Each finalist wins free ice cream for a year. The grand prize winner will have their flavor included in the Baskin-Robbins ice cream library and featured as the June 2011 Flavor of the Month. The grand prize winner will also receive a trip for two to Boston, a night at the theater, $1,000 in spending money and a trip to Baskin-Robbins’ headquarters to help execute the winning flavor.