News

Arby's kicks off mobile-based sweepstakes

July 30, 2012

Arby's Restaurant Group Inc. has kicked off its "Snap and Rock" sweepstakes where every player is a winner. Prizes include free food, Pepsi gear and music downloads, which can be won by ordering a Pepsi beverage at Arby's, snapping a picture of one of the three musicians featured on the cup and sending it to Arby's.

Three winners will receive a grand prize VIP concert experience with Taio Cruz, The All-American Rejects or Trace Adkins.

"Snap and Rock" is available now through Sept. 15. Guests who snap a picture of any-sized, specially-marked Arby's fountain cup with their favorite artist – Taio Cruz, The All-American Rejects or Trace Adkins – and send the picture via email or text to Arbys@pongr.com are entered for the chance to win the VIP concert experience. With every picture sent, fans will instantly win other prizes from Arby's and Pepsi.

"We know most people think their odds of winning a sweepstakes are pretty low, but with Arby's 'Snap and Rock' we're out to prove you just can't lose," said Bob Kraut, senior vice president, Brand Marketing and National Advertising, Arby's Restaurant Group Inc. "'Snap and Rock' combines our love for awesome concerts and the great feeling of winning to guarantee no one walks away a loser."

Arby's is offering a special coupon for a Roast Beef Classic Combo meal, complete with the "Snap and Rock" cup to play, for $3.99. The coupon will be available on Arby's Facebook page from Aug. 8 through Aug. 14.

In addition, Arby's is challenging fans to visit PlayArbysSnapAndRock.com. Fans can beat the odds by creating personalized bad luck chain letters to send to Facebook friends with "The Chain Letter Generator," and share them via Facebook to encourage a visit to Arbys.com where they'll learn how they can win with "Snap and Rock." Fans can also play the "Mirror Mirror" game on the page, created to assure that even the unluckiest people – those who smash the mirrors – can be winners.

Read more about social and mobile campaigns.