News

Arby’s launches Chicken Salad Taste-Off

May 8, 2011

From May 9-22, Arby's is offering consumers a chance to try its new Market Fresh Grilled Chicken and Pecan Salad Sandwich and wrap for free with the purchase of any 22-ounce beverage. The chain is then asking guests to compare the option with the Subway Orchard Chicken Salad sub by casting a vote for their favorite on Arby's Facebook page as part of the Chicken Salad Taste-Off.

To encourage voter participation, for every vote cast, Arby's will donate $1, up to a total of $25,000, to Share Our Strength's No Kid Hungry Campaign, a national effort to end childhood hunger in America by 2015.

"The Arby's Chicken Salad Taste-Off is on, and we're so confident in the taste of our Market Fresh Grilled Chicken & Pecan Salad Sandwich and Wrap, that we're giving consumers one to try for themselves," said Chef Brian Kolodziej, vice president, product development, Arby's Restaurant Group Inc. "This friendly game of chicken is for a good cause, and we're proud to be able to support Share Our Strength in its fight against childhood hunger."

Arby's Market Fresh Grilled Chicken & Pecan Salad is freshly prepared daily in-store and features 100-percent whole chicken breast, marinated and grilled, and hand-diced crisp red apples, celery, red grapes and crunchy pecans. The chicken salad ingredients are blended with mayonnaise and served on either honey wheat Market Fresh bread or Arby's new, whole-grain flatbread wrap, both of which earned the Whole Grain Council's stamp of approval.

Arby's new wrap contains 23 grams of whole grains, or nearly half of the daily minimum of whole grains, while the honey wheat bread offers a significant 18 grams of whole grains. The sandwich and wrap are available nationwide through mid-August.

To participate in Arby's Chicken Salad Taste-Off:

• "Like" Arby's on Facebook and print a coupon for a free Market Fresh Grilled Chicken & Pecan Salad Sandwich or Wrap with the purchase of any 22-ounce beverage
• Compare Arby's Market Fresh Grilled Chicken & Pecan Salad Sandwich or Wrap to the competition
• Return to Arby's Facebook page by May 22 and cast a vote for the best tasting Chicken Salad Sandwich

Arby's will announce the outcome of the vote May 23.