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Arby's viral video BurgerGreaseArt earns accolades
March 19, 2009
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ClaudeAdweek has chosen Arby's micro site www.burgergreaseart.com as its Ad of the Day for March 19. In the video, created for Arby's by Fletcher Martin, artist Phil Hansen paints a version of the Mona Lisa in grease from hamburgers. The micro site directs visitors to e-mail the site link to others or to the Arby's Web site to join Arby's Extras member e-mail club for a coupon for a free Roastburger.
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