News

Baskin-Robbins names online flavor creation winner

February 7, 2012

Thousands of ice cream enthusiasts throughout the country competed to win Baskin-Robbins' second annual Online Flavor Creation Contest. This year's winner is Kelsey Lien of Santa Clarita, Calif., with her submission, "Nutty Cream Cheese Brownie."

Nutty Cream Cheese Brownie, which will be the November 2012 Flavor of the Month, is a combination of chocolate fudge ice cream swirled with a cream cheese ribbon, combined with walnuts and fudge brownie pieces.

To celebrate her winning flavor, Lien visited Baskin-Robbins' corporate headquarters in Canton, Mass., on Jan. 31, where she worked alongside the Baskin-Robbins' culinary team to create the first batch of her new flavor.

"On behalf of everyone at Baskin-Robbins, we are happy to congratulate Kelsey Lien on creating such a fun and delicious new ice cream flavor," said Dan Wheeler, Baskin-Robbins U.S. vice president of Brand and Field Marketing. "This year, we received an incredible number of inspired Online Flavor Creation Contest submissions and we are thrilled to see so many ice cream fans getting involved in not only entering the contest, but also participating in the voting process."

Lien is a student at the University of California-Irvine, studying economics and public health. Her flavor, which she calls a modern twist on the traditional brownie, was inspired by her love of baking.

The Online Flavor Creation Contest began in October 2011 and asked consumers to mix and match their own ingredients to create a signature ice cream flavor from 31 base flavors, and a variety of ribbons and mix-ins.

Read more about online promotions.