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Blogger: Sex doesn't sell for Arby's
December 15, 2008
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ClaudeAds of the Weird blog/MSNBC: Ad blogger Allison Linn pans Arby's latest entry in the "fast food as erotica" genre.
The ad for the chicken cordon bleu sandwich features a pudgy guy wearing sweats and white socks sitting on a bed, surrounded by pillows and candles. A woman enters the room wearing an Arby's uniform and carrying a tray of food, and a cartoon version of the chain's logo — a long cowboy hat — pops up above the guy's head, accompanied by a little "boing" sound.
Linn says the ad did not elicit laughter or craving for an Arby's sandwich but left her "feeling a little queasy."
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