News

Boston Dunkin' Donuts challenges guests with SCVNGR game

October 4, 2011

Through October, Dunkin' Donuts is teaming up with SCVNGR to celebrate the chain's new Chicken and Tuna Salad Deli Sandwich offerings. SCVNGR, an interactive mobile game that offers challenges at places users visit, will offer guests the chance to win one of Dunkin' Donuts' deli sandwiches every day for an entire year.

From now through Oct. 31, anyone visiting a participating Dunkin' Donuts restaurants in the greater Boston area can play Dunkin' challenges on SCVNGR.

By snapping pictures or answering short riddles about Dunkin' Donuts' Chicken and Tuna Salad Deli Sandwiches, guests can display their Dunkin' status by unlocking limited-edition badges. Players who unlock the Dunkin' Regular badge will earn one entry for the chance to win a free deli sandwich per day for a year. The elusive Dunkin' Fanatic badge will triple those chances to win.

Some of the challenges include:

• Dunkin' Personality: Fill in the blank: if you were a Dunkin' Donuts menu item, you would be _____;
• Huge Bite: Find a gigantic poster of a Dunkin' Donuts Chicken or Tuna Salad Sandwich, stand next to it and get a picture as if you were taking a big bite;
• Your Order: Prove you're a true Dunkin' die-hard and tell us "What Are You Drinkin'?"

"We're excited to enhance the Dunkin' Donuts' guest experience by offering new deli sandwiches and promoting them through these fun mobile challenges," said Michael Mahon, manager of Field Marketing for Dunkin' Donuts in Boston. "SCVNGR provides interactivity and brand exposure and enables us to reward our guests for being loyal and having fun at the same time."

To start playing, download the free SCVNGR app at the Android Market or Apple App Store and head to a participating Dunkin' Donuts restaurant. To learn more about Dunkin' Donuts challenges on SCVNGR and how to enter, go to www.scvngr.com/dunkindonuts.

Read more about mobile marketing campaigns.