News

Burger King hosts Design the Crown contest for trip to Legoland

June 11, 2012

Burger King's BK Crown Program is hosting a new Design The Crown contest for kids ages 6-12. participants are invited to design their own Burger King Crown for a chance to win a family trip to Legoland park and be featured on BK Crown kids' meal crowns nationwide.

"Imagination is King at Burger King so we are looking to discover the next young design star to help inspire the look of the iconic BK crown," said Alex Macedo, senior vice president, North American marketing, Burger King Corp. "The Design The Crown contest and our collaboration with Legoland Parks is another great example of how our BK Crown Program is striving to unleash children's creativity and transforming a trip to Burger King into a family-friendly experience."

In addition, Legoland Parks and the other U.S. Merlin Entertainments Attractions, Legoland Discovery Centers, Madame Tussauds and Sea Life Aquariums, are granting families a free kids' admission to any of the Legoland family of theme parks across the U.S. when a kid wears the specially marked BK Crown, with the purchase of a full paid adult ticket.

This promotion is valid through July 22.

Children can create and submit their custom crown for a chance to win at BKCrown.com. Mail-in entries for the contest will also be accepted. Entries will be accepted today through Sept. 3.

Once the entry period is over, BK will select one finalist from each state and Washington, D.C., and will feature all 51 custom crowns in an online photo gallery at BKCrown.com. Finalist selections will be based on creativity, originality and visual appeal. From those 51 finalists, Burger King will narrow the field down once more to four finalists, before votes will be open to the public.

From Oct. 1-12, kids 12 and under can go to visit the website to vote for the crown they would like to see featured on the BK Crown kid's meal crown. The grand prize winner's family will receive round trip flight and hotel accommodations for four to their closest Legoland Park, two days free admission for the family to Legoland, the chance to meet a Master Model Builder and an exclusive tour of the Legoland model shop, as well as Merlin Annual Passes for a family of four to all U.S. Merlin Attractions for a whole year.

Beginning in December 2012, the winner's design will be featured exclusively on BK Crown kid's meal crowns nationwide.

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