News

Burger King launches interactive, Family Feud-inspired promotion

August 7, 2012

Burger King Worldwide has launched its Family Food promotion at participating restaurants nationwide. Inspired by the TV game show Family Feud, every game piece offers a chance for guests to instantly win an assortment of prizes by correctly choosing the most popular answer based on a survey of 100 people.

Fans are invited to test their knowledge and Burger King trivia on specially-marked BK beverages, sides or combo meals. Based on a survey of 100 people, guests "buzz" in by scratching off the most popular answer for a chance to win their share of more than $224 million in prizes.

Those prizes include a USA Basketball Fantasy Trip, Universal Orlando Family Resort Vacation, Southwest Airlines Airfare for a Year, a 2013 Ford Explorer, cash up to $100,000 and free food.

"Family Feud was the perfect partner to create the new Family Food game at Burger King because it's a timeless, classic American game show enjoyed by millions that's easy to play, provides families with the opportunity to get together to enjoy our limited-time Summer BBQ menu, and ultimately allows us to become a part of the game by infusing BK-based trivia into the questions," said Alex Macedo, senior vice president, North America marketing, Burger King Worldwide. "And just as guests have the power to customize every order at our restaurants; Family Food puts the power in their hands by guessing the most popular answers to win great prizes."

How to play Family Food:

• In-Store Instant and Collect & Win Game – Guests can obtain official game pieces at participating Burger King restaurants with the purchase of select menu items, including: specially marked 20-, 30- and 40-ounce soft drinks; large fries; 16- and 20-ounce smoothies/frappes; and all combo meals. Each game piece can be peeled off to reveal the question along with three answer choices: A, B, C. Guests are challenged to scratch off the most popular answer based on a survey of 100 people. The word "winner" will be imprinted on the correct selection, along with the corresponding prize. Selection of prizes includes: Fandango Movie Tickets, USA Basketball Fantasy Trip, a Trip for four to a Taping of Family Feud, BK Crown Cards valued at $25 and a dozen BK menu items. Fans are also encouraged to collect game pieces for a chance to win from a selection of prizes ranging from a 2013 Ford Explorer, Universal Orlando Family Resort Vacation, Southwest Airlines Airfare for a Year, Nintendo 3DS Family Pack, Kindle Fires, $10,000 BBQ Makeover and cash prizes up to $100,000.
• Online Sweepstakes – Guests will also be able to go online to enter the daily $10,000 sweepstakes by entering game codes found on game pieces. Codes can be found on game pieces and/or obtained online for free. Visit bk.com/familyfood to learn more about the entry guidelines.

The Family Food In-Store Game is open to legal residents of the 50 United States and the District of Columbia (D.C.). The Online Sweepstakes is only open to residents of the 50 United States and D.C., who are 13 years of age or older. Family Food prizes are valued at more than $225 million. No purchase is necessary to play the in-store game or enter the online sweepstakes.

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