News

Burger King launches July 4 deal

June 28, 2011

Burger King restaurants nationwide are celebrating the 4th of July holiday with a $1.04 deal on the Original Chicken Sandwich.

A menu staple for decades, the sandwich includes a crispy, premium white meat chicken patty topped with shredded lettuce and mayo on a bakery-style, sesame seed bun. The deal runs July 2, 3 and 4 at participating restaurants.

"At Burger King restaurants, we are excited about celebrating the Fourth of July with our guests and giving everyone a holiday treat – the Original Chicken Sandwich offered at just $1.04," said Steve Wiborg, president, North America, Burger King Corp.

The Original Chicken Sandwich promotion will be featured on Facebook, Twitter and the NASCAR circuit throughout the holiday weekend. NASCAR driver Tony Stewart will showcase his support by driving the Burger King Car in the Coke Zero 400 on July 2 in Daytona, Fla.

The promotion will also be supported by in-restaurant merchandising, radio and national TV as well as through the Burger King Facebook and Twitter pages, where fans can follow the conversation using the hashtag #BKChicken.