News

Burger King’s marketing partner up for best campaign award

April 20, 2011

Legacy Marketing Partners, an experiential marketing agency headquartered in Chicago, has been nominated for three awards at the 2011 Ex Awards, including for a campaign it created for client Burger King. The Ex Awards Gala is May 16 in Chicago.

One of Legacy's nominated campaigns is "Next Best Move," an 18-week tour created for Burger King. It is a finalist in two categories: Best Multi-Cultural Event Campaign and Best Proprietary Property.

A longtime sponsor of basketball programs, Burger King traveled to 41 African-American communities looking for consumers' next best move both on the court and in the neighborhood.

The tour showcased Burger King game-changing product initiatives and featured reality TV star Syrus Yarbrough and his crew engaging consumers at basketball hotspots, key community destinations and Burger King restaurants.

A mobile film studio captured content onsite and broadcasted more than 2,000 unique videos to millions of consumers nationwide via an integrated micro-site and social media platforms. The videos of consumers' Next Best Move were posted for national online voting and the winner received $10,000.

Legacy is also nominated for a campaign produced for Yahoo! News that was designed to better inform and engage Americans on midterm elections.