News

Canadians choose Tim Hortons for top brand image

November 12, 2013

Technomic Inc. recently presented its inaugural Canadian Restaurant Consumers' Choice Award winners. Selected by consumers, the winners were recognized at the Canadian Trends & Directions Conference in Brampton, Ontario.

As part of its Consumer Brand Metrics: Canadian Restaurants program, Technomic asks consumers to rate leading Canadian restaurant chains on more than 60 different attributes designed to capture the consumer experience, from the quality of the food to the overall brand reputation. The ongoing study records more than 16,000 consumer visits annually.

Based on analysis of consumer ratings in five key areas — food and beverage, service, atmosphere, brand image and brand loyalty — Technomic has determined the winners of its Canadian Restaurant Consumers' Choice Awards. These include Tim Hortons, which topped the limited-service category for brand image.

Other limited-service winners were Booster Juice, for food and beverage; Mr. Sub, for service; Second Cup, for atmosphere; and Harvey's for brand loyalty.

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