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Carvel's mobile data solution leads to best free cone promo ever

May 24, 2013

Carvel kicked off its peak season with its annual systemwide "Free Cone Night" in April. This year, Carvel partnered with On The Spot Systems, a provider of location-specific, real-time mobile data collection technology, to ensure that all of its shoppes were prepared for the busiest night in the company's calendar.

"'Free Cone Night' is one of the most critical elements of our marketing calendar each year," said Scott Colwell, Carvel President. "On the Spot Systems' data collection tool provided the in-the-moment feedback my team needed to ensure a consistently positive experience for anyone who visited Carvel on April 25. This was the most successful 'Free Cone Night' in our history."

On Free Cone Night, Carvel used On The Spot's signature field data collection tool to create and implement mobile compliance audit forms for more than 100 franchised shoppes across its organization. These forms provided Carvel management with real-time data related to marketing, merchandising and pricing, according to the company.

Photo validation technology also allowed the Carvel team to quickly confirm franchise compliance. Additinoally, On The Spot's mobile forms and automated analytics saved hours of manual data entry for the Carvel field team, enabling access to field reports and other location-specific data instantly.

"In today's intense competitive environment, it's critical for brands to know they are delivering the best possible customer experience," said Ken Kimmel, president of On The Spot Systems. "Our field data tool allowed Carvel to capture data, understand key insights, and expedite decisions in real time – and create an amazing 'Free Cone Night' experience."

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