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Culver's introduces 'augmented reality experience'

Culver's has announced the introduction of an augmented reality experience featuring technology that layers virtual objects into the real world.

December 1, 2015

Culver's has announced the introduction of an augmented reality experience featuring technology that layers virtual objects into the real world. Guests may play "Slopestyle Buttercup," an augmented reality adventure game, to try for an extra entry in Culver's newest consumer promotion, "Gift of Adventure,” sponsored by Pepsi. The game is available through Dec. 27. Guests who order a medium beverage will receive a promo-specific cup with a code that can be entered online to win the grand prize: a family trip for four to Keystone, Colorado, according to a company press release.

"By creating an interactive gaming experience for our guests, we're engaging them in a unique way that's enjoyable for the whole family," said David Stidham, Culver's vice president of marketing. "This is a great opportunity to deliver on our promise that Culver's is a fun place to eat quality food."

The game is accessed by downloading the Culver's app on a smartphone and focusing the phone on the promotional drink cup. Guests will then find themselves skiing down a wooded, snow-filled slope, navigating a path filled with Fresh Frozen Custard and a number of obstacles. A cow named Buttercup is the adventurer on skis soaring through a winter wonderland, the release stated.

According to a MarketsandMarkets recently published research report, the augmented reality market is globally forecasted to grow by 79.6 percent between 2015 and 2020. Ad Age shares that brands are actively searching for new ways to expand consumer experiences by way of a physical product, the release stated.