News

Dairy Queen testing mobile payments, targeted marketing solution

August 6, 2013

American Dairy Queen Corporation has selected Mozido LLC to launch its first mobile application pilot test.

The app will integrate mobile payment and targeted marketing based on a sophisticated level of segmentation that will tailor offers and entice consumers to visit their local Dairy Queen, according to a news release.

Mozido will develop, host and maintain the Dairy Queen system's enterprise mobile payments platform that will support payments and promotions redemption at the counter and drive-thru lanes. Customers will be able to order directly from the table and avoid standing in line.

Dairy Queen will also use Mozido's mobile targeted marketing and loyalty rewards solutions to design and deploy store-level, targeted marketing.

"The success of the DQ system is built on product innovation and service excellence. We selected Mozido as our strategic partner for its unique capability to deploy integrated solutions in mobile marketing and payment that enable the Dairy Queen system to provide personalized service excellence to our customers on their mobile phones. Mozido provides us with a highly flexible solution to extend and enhance our relationship with our loyal fans," said Tim Hawley, vice president of ADQ Marketing Communications.

The Mozido-enabled mobile solutions for ADQ will include:

• Mobile payment: Mozido will develop, host and maintain the Dairy Queen system's first enterprise mobile payments platform aimed to improve customer experience and operational efficiency.
• mPOS in-store mobile point-of-sale payment system: Mozido's mobile POS solution supports payments and promotions redemption at the counter and drive-thru lanes.
• Location-targeted mobile promotions and loyalty rewards solutions: Mozido's mobile targeted marketing and loyalty rewards solutions enable design and deployment of store-level marketing campaigns aimed to increase customer frequency.

"Mozido's integrated mobile payment and targeted marketing platform enables the Dairy Queen system to deepen positive relationships with customers, increase visitor frequency and improve operational efficiency," said Charlie Wiggs, senior vice president of Mozido's Retail and QSR business.

The DQ FREE mobile app will initially be available on iOS and Android smartphones. Mozido's mobile solutions are cloud-based and white-label integrated.

Read more about mobile initiatives.