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Dunkin' Donuts adds Quaker Oatmeal to menu

September 6, 2012

Dunkin' Donuts has introduced Quaker Oatmeal as a permanent addition to the brand's DDSmart menu of better-for-you food and beverages. Dunkin' Donuts restaurants will serve Quaker Oatmeal in two varieties, original and brown sugar, both of which are served with dried fruit.

Quaker Oatmeal will be available at participating Dunkin' Donuts restaurants for a suggested retail price of $1.99 in select cities this week, and in restaurants throughout the country by November.

Dunkin' Donuts' Quaker Oatmeal with dried fruit has 270 calories and the brown sugar variety with dried fruit has 300 calories. All Dunkin' Donuts' DDSmart items meet at least one of the following criteria: 25 percent fewer calories; 25 percent less sugar, fat, saturated fat or sodium than comparable fare, and/or contain an ingredient that is nutritionally beneficial.

Many items on the DDSmart menu are under 300 calories, including Egg White Flatbread Sandwiches, Wake-Up Wraps, small Latte Lite and freshly-brewed unsweetened teas.

"Dunkin' Donuts is committed to meeting the needs of our guests by providing better-for-you choices for eating on-the-go. Expanding our DDSmart menu with the introduction of oatmeal reinforces that commitment to offering a wide array of options that fit customers' lifestyles and dietary preferences, and keep people running all throughout the day," said John Costello, chief global marketing and innovation officer at Dunkin' Brands.

Dunkin' Donuts first introduced its DDSmart menu in 2008.

Eli Manning promotion underway in NY

Additionally, Dunkin' Donuts will be giving New York, New Jersey and select Connecticut fans the chance to have breakfast with Eli Manning at MetLife Stadium. The "Giant Breakfast HuDDle with Eli" Facebook sweepstakes offers 10 fans and their guests the chance to have breakfast with the two-time World Champion quarterback.

Fans of Dunkin' Donuts can enter once a day, until Sept. 30, by visiting the new "Giant Breakfast HuDDle with Eli" tab on the brand's official Facebook. Ten daily winners throughout the promotion period will receive a $10 Dunkin' Donuts Card. Each daily entry will also give entrants a chance at winning the grand prize, where 10 winners and a guest, will be randomly chosen to have breakfast with Eli Manning at MetLife Stadium.

"We are excited to kick off the football season with this special opportunity for our loyal fans," said Dave Kuhnlein, Dunkin' Donuts senior field marketing manager in Metro New York. "The 'Giant Breakfast HuDDle with Eli' Sweepstakes is a great way to celebrate the World Champion Giants and is sure to keep our guests running throughout September."

In addition to the "Giant Breakfast HuDDle with Eli" Sweepstakes, Manning will star in Dunkin' Donuts advertisements that launch this month in the Metro New York area. The ads will feature Manning promoting Dunkin' Donuts Big N' Toasted and Smoked Sausage Sandwich. Earlier this year, Manning signed a 3-year partnership with Dunkin' Donuts in the Metro New York area.

Read more about food and beverage launches or marketing and promotions.