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Dunkin' Donuts hosts holiday Twitter contest; opens 10,000th restaurant

December 14, 2011

Dunkin' Donuts is wrapping up the holiday season with its second annual #DressDD Holiday Sweater Twitter Contest.

From now through Dec. 21, Americans are invited to submit photos of themselves in their most festive holiday garb to @DunkinDonuts on Twitter, using the special hashtag #DresseDD.

Dunkin' Donuts will select three winners to receive a $50 Dunkin' Donuts Card.

"The holiday sweater is a fun symbol of the season, and our fans clearly enjoyed the chance to show off their most festive holiday garb during our Holiday Sweater Twitter contest last year. We're looking forward to bringing back the contest this year, and rewarding three winners with a $50 Dunkin' Donuts Card so they can keep warm – sweater or no sweater – with our hot coffee, breakfast sandwiches and favorite food and beverages into the New Year," said John Costello, chief global marketing and innovation officer at Dunkin' Donuts.

Dunkin' Donuts also is currently selling collectible holiday ornaments in two designs: a Dunkin' Donuts Sprinkle Donut ornament and a Dunkin' Donuts Cold Cup ornament, available at participating restaurants or online.

Dunkin' Donuts hits 10,000th store milestone

Dunkin' Donuts also just announced that it has opened its 10,000th restaurant. The milestone opening was held in Xi'An, China.

Several other Dunkin' Donuts restaurants opened throughout the world over the past few days, including three in Riyadh, Saudi Arabia, and one each in Bogota, Colombia, and Kingsland, Ga.

Dunkin' Donuts has more than 80 restaurants in Greater China. The newest restaurant, the 10th in Xi'An, is operated by franchisee Shannxi Stellerich Food & Restaurant Management Co. Ltd.

"We are proud to have opened the world's 10,000th Dunkin' Donuts restaurant in China, a country which we believe offers tremendous opportunity to both our Dunkin' Donuts and Baskin-Robbins brands," said Nigel Travis, CEO of Dunkin' Brands and president of Dunkin' Donuts.

During the first nine months of 2011, Dunkin' Brands Inc. opened approximately 480 net new locations globally, including 230 net new Dunkin' Donuts units. The brand is now located in 32 countries.

Dunkin' Donuts also recently announced an agreement to enter India and plans to open more than 500 restaurants in the country over the next 15 years. Last month, Dunkin' Donuts surpassed 100 restaurants in Saudi Arabia.

"Because of our strong brand recognition, our differentiated products, innovative marketing and nearly 100-percent franchise business model, we believe Dunkin' Donuts has significant growth opportunities both in the U.S. and abroad," Travis said.

Read more about social media marketing or franchising and growth.