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Dunkin' Donuts offers chance to appear on Times Square billboard

January 10, 2012

Dunkin' Donuts' new Facebook promotion offers fans the chance to be featured on the brand's billboard located in New York City's Times Square.

Beginning today and continuing through Feb. 12, fans of Dunkin' Donuts can visit the new "What Are You Drinkin'?" application on the brand's official Facebook page every day and share what, why, where or when they're drinkin' at Dunkin'.

The personal answer submitted by fans will appear in Dunkin' Donuts' iconic font and can be posted to their Facebook wall in addition to a gallery of responses from other Dunkin' Donuts lovers from across the country.

Each day, one participating fan will be chosen to win a $100 Dunkin' Donuts Card and a DD mug customized with their answer. All participants also will be entered for a chance to win the grand prize: their picture featured on Dunkin' Donuts' new digital billboard in Times Square, a weekend in New York City with three friends, and free Dunkin' Donuts coffee for a year.

"The 'What Are You Drinkin'?' campaign shines the spotlight on our guests and the love they have of Dunkin' Donuts coffee in a very fun and personal way," said John Costello, chief global marketing and innovation officer at parent company Dunkin' Brands. "With our new Facebook application and promotion, we are kicking off the New Year with a new way to bring the spirit of 'What Are You Drinkin'?' to our Facebook community of more than 5.4 million people, while rewarding our loyal fans for their dedication and passion."

This new Facebook promotion extends Dunkin' Donuts' "What Are You Drinkin'?" campaign that was launched at the start of 2011.

The multi-million dollar integrated advertising and marketing campaign reinforces Dunkin' Donuts' coffee position and will continue through 2012 across television, radio, out-of-home and online advertising, as well as social media, public relations and in-restaurant activities.

Read more about social media marketing.