News

Dunkin' Donuts puts a twist on classic grilled cheese

December 7, 2011

Dunkin' Donuts has rolled out the new Texas Toast Grilled Cheese Sandwich, featuring two slices of American cheese and one slice of white cheddar cheese melted between two pieces of thick-cut Texas Toast.

Guests also can customize the sandwich upon request by adding bacon or ham. The Texas Toast Grilled Cheese, available at participating restaurants nationwide, is Dunkin' Donuts' newest addition to its menu of portable sandwiches made to order and available all day.

"The Texas Toast Grilled Cheese represents a traditional favorite with a brand new twist: classic grilled cheese with hearty Texas Toast," said Stan Frankenthaler, Dunkin' Brands' executive chef and vice president of Product Innovation. "Texas Toast has been extremely popular with our guests ever since we introduced it in our restaurants earlier this year. We are excited to offer it in a new sandwich to satisfy guests seeking fresh and filling snacks on the go."

Dunkin' Donuts' line of premium sandwiches have contributed to the higher average tickets, according to the company's most recent earnings report.

Check-in sweepstakes for Tri-State Area customers

Dunkin' Donuts is rewarding loyal customers in the New York, New Jersey and Connecticut markets through its "Get GifteD'D" campaign, which runs through Dec. 23.

According to PSFK.com, customers who check in via Facebook or Foursquare (up to three times each day at least an hour apart) are entered into a sweepstakes to win a variety of prizes.

Those chosen are sent an email on how to redeem their prize. The grand prize winner will receive a $1,000 gift card and a Travelpro luggage package.

Read more about food and beverage launches or social media marketing.