News

Dunkin' Donuts Twitter promotion kicks off holiday season

November 22, 2011

Dunkin' Donuts is hosting a Twitter promotion on Black Friday giving fans the chance to win a Keurig brewer and a box of Dunkin' Donuts K-Cup packs.

Beginning at 6 a.m. EST on Nov. 25, fans who tweet @DunkinDonuts with hashtag #DDKCUPPACKS and share how Dunkin' Donuts K-Cup packs keep them running throughout the holiday season will be entered for a chance to win.

Dunkin' Donuts will randomly select one winner per hour until 11 a.m. EST (five winners total) to receive the Keurig brewer and K-Cup packs.

Those who aren't chosen, or who aren't on Twitter, can pick up a Keurig Elite Brewing System at participating Dunkin' Donuts restaurants through the end of the year.

The Elite Brewing System, featuring Keurig's Quiet Brew technology, brews a cup of coffee in under one minute at the touch of a button. Dunkin' Donuts K-Cup packs are available in five flavors, including Original Blend, Dunkin' Decaf, French Vanilla, Hazelnut and Dunkin' Dark Roast. The suggested retail price for a 14-count box is $11.99.

Dunkin' Donuts has also rolled out its holiday-themed line of gift cards, available in any amount between $2 and $200. The seasonal designs include a Snowman, Holiday Bow and Sprinkles Snowflake. The Dunkin' Donuts Card can also be personalized online with a favorite photo or a customized message.

Read more about social media promotions.