News

Fishbowl launches guest data analysis solution

Fishbowl's Guest Analytics solution analyzes POS, loyalty, email, social, online ordering, reservations and guest satisfaction data.

January 29, 2015

Fishbowl has launched its Guest Analytics solution, which allows structured, unstructured and streaming guest data from several sources to be analyzed and acted on in an integrated marketing eco-system. Data sources include POS (point-of-sales), loyalty, email, social, online ordering, reservations and guest satisfaction.

"Attracting and retaining loyal guests has never been more complex in the hyper-competitive restaurant space," said Fishbowl President & CEO Dev Ganesan in a company press release. "Increasingly, restaurants recognize the challenges posed by their silos of guest data and the need to turn that data into actionable insights to enhance the customer experience. Our next generation platform is built on leading edge technology that allows us to consume any form of data and apply industry-specific analytic applications to enable our clients to understand their guests at an in-depth level, regardless of touch point. Through the integration of Guest Analytics with our email, SMS, social, promotions management and guest acquisition solutions, we make it possible for our clients to efficiently act on those insights."

The Fishbowl Guest Analytics platform offers a CMO dashboard and a set of standard analytical modules:

• RFM – evaluation of guests by spend, frequency, and recency of visits
• Campaign Performance – real time measurement of omni-channel marketing campaigns on a variety of metrics
• Social Engagement and Sentiment – determination of brand sentiment and measurement of social engagement across Facebook, Twitter, Instagram, etc.
• Acquisition Channel Analysis – determination of which marketing efforts (e.g., email, direct mail, SMS) drive the greatest ROI over the customer lifecycle value
• Item Level Preference – analysis of item purchases by key customer type

Additional applications can be enabled with datasets from other sources.