For the love of links: 89 percent of Americans like sausage

New research commissioned by the National Hot Dog and Sausage Council and conducted online by The Harris Poll in September 2018, ahead of the current National Sausage Month in the U.S., shows that by far, breakfast is the preferred meal for the often spicy meat concoction. 

A news release said that the poll found that substantial 89 percent of Americans eat sausage, and three of four of those sausage-eaters prefer to chow down on the links at breakfast, followed by dinner (59 percent). But contrary to what the food trends might have you believe, a slight majority of folks who like sausage prefer it to be savory (62 percent) over spicy (54 percent). 

Restaurateurs looking for menu items might take not of the retail sales data on sausage that shows steady growth in both the breakfast and fresh sausage categories in recent years. In 2017, Americans bought more than 150 million pounds of breakfast sausage at retail alone with Detroit, Atlanta and Chicago leading the way as the highest consuming cities.

The survey was conducted online in the U.S. on behalf of National Hot Dog and Sausage Council from September 17-19, 2018 and included 2,003 adults, but no pigs.


Topics: Food & Beverage, Trends / Statistics


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