News

Free webinar: McAlister's marketing exec dishes on posting nutritional info

April 22, 2016

McAlister's Deli recently took on the challenge of displaying nutritional info in its restaurants even though the government recently pushed back the deadline for chains to become compliant to the end of the year. Making the deadline wasn't the chain's main inspiration, said Jessica Osborne, senior brand marketing manager of McAlister's Deli. It was the customers who expect to know what's in their food. That is why McAlister's deployed digital menu boards to display the info. 

Osborn recently discussed McAlister's implementation during a free webinar, How to be FDA Calorie Compliant and Still Create Killer Menu Boards.Chuck Gehman, WAND VP of product management, and Bill Gilmore, WAND creative content director, joined her to discuss:

• The latest facts and critical details about the mandate.
• Pro tips for creative caloric menu redesign.
• How McAlister's Deli successfully added counts to the menu.

Download the free webinar here.