Food & Beverage

Häagen-Dazs Shops debuts Sundae Series with Sunday rewards club

Photo: Häagen-Dazs

July 9, 2026

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Häagen-Dazs Shops is introducing a new Sundae Series nationwide, featuring a collection of three classic ice cream sundaes available through Nov. 4, according to a press release.

To mark the launch, the company is introducing the Sundae Funday Club, a limited-time rewards experience. New and existing rewards members will receive buy-one, get-one-free offers on all Sundae Series desserts for the remaining Sundays in July: July 12, July 19 and July 26.

The temporary lineup includes the Caramel Cone Sundae, the Chocolate Dipped Strawberry Sundae and the Hot Fudge & Caramel Sundae, which features a premium cocktail cherry from Traverse City Whiskey Co.

"Any reason is a good reason to treat yourself, whether you're celebrating something special or simply making it through the week," Rachel Jaiven, Häagen-Dazs head of marketing, said in the press release. "The Häagen-Dazs Shops Sundae Series and Sundae Funday Club were created to give people another reason to embrace the small moments of indulgence, turning an ordinary Sunday into something worth looking forward to this summer."

Customers can access the promotional offers by downloading the Häagen-Dazs app through the App Store or by registering for the rewards program at www.haagendazs.us.