News

Jersey Mike's mobile rewards program signs up 200K in a month

May 21, 2012

Jersey Mike's Subs' new Sub Club Rewards Program yielded 200,000 members nationwide in one month.

The loyalty program was launched in April and allows customers to earn free subs and receive other special offers.

The program incorporates a cardless alternative to membership identification and accumulation of points and rewards. Members are offered the option to sign up using a traditional membership card with barcode (credit card size or keychain tag in the shape of a surfboard) or a mobile member ID tag and sticker that utilizes Near Field Communication (NFC) technology. In that case, when the tag or sticker is tapped to a reader at the register, a member is easily identified and points are added to their membership.

The two options offer virtually 100 percent participation as customers simply need a phone number to sign up. Points are printed directly on every member receipt and can also be accessed online or with the Sub Club Mobile App for Androids and iPhones. Even without their tag or card, members can add points with a purchase simply by providing their phone number.

"Jersey Mike's is a 56-year-old company using the latest technology to reward our loyal customers," said Rich Hope, chief marketing officer, Jersey Mike's Subs. "The Sub Club Rewards Program is getting rave reviews because it is a super convenient award system which allows our local store owners to connect directly with their best customers."

The Sub Club was created and launched in-house by Jersey Mike's and powered by SkyPop, a mobile marketing resource. A newly designed mobile marketing platform provides advantages to franchise owners who can deliver national, regional or hyperlocal messages to their customers through easy-to-use templates.

Membership programs powered by SkyPop combine location-based targeting and mobile media delivery technologies to recognize, transact and engage brands with their most loyal customers through membership programs and branded private ad networks that deliver advertising and member communication at all levels – local, regional and national - as well as across smartphone and feature-phone platforms and services.

The real-time dashboard format offers Jersey Mike's membership program managers a view of their unique membership profile and specific restaurant traffic and can be used to direct membership information, special offers and ad campaigns to members via opt-in mobile phone text messaging services and/or the free Jersey Mike's Sub Club mobile application, available for iPhone and Android phones.

Campaigns and messages can be targeted and directed down to the local Jersey Mike's restaurant level through a variety of database integration techniques that match membership profiles, store affiliations and reward levels with customized messages.

Read more about mobile initiatives.