Kentucky Fried Chicken taps Ray Liotta to play Colonel Sanders

Sept. 7, 2017

In keeping with the brand's rotating cast of unexpected celebrities portraying iconic founder Colonel Harland Sanders, Kentucky Fried Chicken has tapped actor Ray Liotta — known for his iconic role in "Goodfellas" and currently the star of NBC's "Shades of Blue" —  as its new colonel, according to a press release. Advertising spots featuring Liotta as the Colonel begin airing Sunday.

Like a house divided on game day, the latest colonel can't decide in the advertisement which authentic southern flavor to root for: sweet and tangy Georgia Goldhoney mustard BBQ chicken or spicy and smoky Nashville Hot chicken.

Liotta was selected for the role for his ability to play multifaceted characters, according to a company press release.

"When they asked me to take on twice the role of any colonel before me, I thought 'man, this is really going to be interesting and will be a role I haven't been able to take on before,'" Liotta said in the press release. "But as I got into character and put on that infamous colonel mustache, I really was able to have fun with it and enjoy playing the person that is seen in commercials and billboards across the nation." 

"With southern flavors like Nashville Hot and Georgia Gold, we can bring local culinary trends to a mass audience using the same hand prepared cooking approach our founder, Colonel Harland Sanders, established more than 70 years ago," said Bob Das, KFC U.S. head chef.

(Photo courtesy of Kentucky Fried Chicken.)


 


Topics: Chicken, Food & Beverage, Marketing / Branding / Promotion

Companies: KFC


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