News

KFC Australia offering free Wi-Fi

November 19, 2013

KFC Australia is now offering free Wi-Fi in its units by partnering with Aruba Networks to drive in-store engagement and deliver highly tailored interactions with consumers via a guest access wireless network, according to a company press release. More than 190 KFC restaurants have implemented the Aruba Networks solution.

Driven by consumer demand to access Wi-Fi while dining in-store, both KFC-owned and franchised restaurants are adopting the solution as it provides a new channel to engage with consumers on a highly interactive platform, said Saqib Hussnain, Enterprise Systems Manager at KFC.

"Following an extensive international vendor review, we approached Aruba Networks in Australia and were impressed by the technology and complete package offered," he said. "The solution has been tailor made to minimize operational impact in our stores and we don't require any additional cabling or wiring because the access points run over the network. The technology allows us to monitor usage and report on the uptake of Wi-Fi in our stores. Feedback from store owners and customers has been very positive as they now have fast access to a high-performance Wi-Fi network."

On average, a total of 45,000 sessions were recorded on the KFC free Wi-Fi network over a four-week period. These sessions consumed 1,711,132 minutes of browsing and 139,197.35MB of data transferred. Devices accessing the network include iPhones, iPads, Android phones and tablets and laptops.

"It is important we extend the family friendly environment in our restaurants through the free Wi-Fi offered," said Hussnain. "With Aruba Networks, we have been able to incorporate a filter that works seamlessly with the technology and is in keeping with our timed sessions."

Read more about technology.