News

KFC brings hunger fight to Facebook

October 30, 2012

KFC is calling on its Facebook fans to "Pass the Bucket" this month to raise awareness for hunger. Once again, KFC is raising money and awareness through its Recipe for Hope campaign, part of Yum! Brands' annual World Hunger Relief campaign.

KFC currently has more than 5 million fans on its Facebook page. The brand will donate $1 to the United Nations World Food Program (WFP) for each of the first 10,000 fans who "Pass the Bucket" by sharing KFC's Recipe for Hope image on their Facebook page, up to a maximum donation of $10,000.

For approximately $1 a day, WFP can provide a meal to four children through its global school meals program.

"Since KFC U.S. began its World Hunger Relief effort five years ago, the brand has raised nearly $7 million to help feed the hungry," said John Cywinski, president of KFC U.S. "This year's 'Pass the Bucket' Facebook campaign makes it easy for our social media followers to help fight hunger simply by clicking 'Share.' We think the Colonel would be very proud of our 'Recipe for Hope.'"

In addition to "Passing the Bucket" triggering a donation, customers can also make a donation at participating KFC restaurants through Nov. 18. No purchase is necessary.

Read more about cause marketing.