News

KFC taps NFL vet Shannon Sharpe for Super Bowl promo

January 27, 2012

KFC is celebrating its Hot Wings – and the Super Bowl – by giving away an ultimate viewing party for the game, Feb. 5. To promote the campaign, the chain has tapped Hall-of-Famer and current football analyst Shannon Sharpe as a wingman.

"I'm not known for having mild opinions, so I welcome any opportunity to talk about what's happening on the gridiron," Sharpe said. "I can't wait to get out from behind the desk and offer my 'spicy' commentary from a true fan's couch over KFC's Hot Wings."

For the promotion, KFC is asking football fans to share why they deserve to have Sharpe as their wingman for this year's big game party. Fans that follow @kfc_colonel on Twitter and use the hashtag #KFCWingman with their explanations will earn a chance to have a party catered with KFC's Hot Wings and attended by Sharpe.

The grand prize winner who makes it through the entire selection process also will receive $10,000 for a living-room makeover. Fans have until Jan. 31 to tweet their case.

"At KFC, we're always committed to bringing something new to the party," said John Cywinski, president of KFC. "Our Hot Wings are the ideal food for any gathering. The chance to be selected for a party with football star Shannon Sharpe, our Hot Wings and a cool $10,000 media room makeover is a dream for any football fan."

The National Chicken Council (NCC) estimates that Americans will eat more than 1.25 billion chicken wings (more than 100 million pounds) on Super Bowl Sunday.

KFC's sauceless Hot Wings are available for 50 cents each plus tax for a limited time.

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